Microsoft Advertising’s Joseph Merhej on the Importance of Privacy-First Marketing

Ciarán O'Kane is joined at the whiteboard by Joseph Merhej, senior solutions architect at Microsoft Advertising for a fascinating look at the cookieless future.

Tune in as Merhej dives into how the programmatic ecosystem can adapt post-deprecation, why a privacy-first approach is essential, and how Microsoft Advertising is bolstering advertisers’ capabilities around audience, identity and performance.

Merhej looks at signals on the DSP and SSP sides, and how the demise of the third-party cookie will see a move towards new, privacy-first models that add value both to marketers and publishers.

John Still: John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.
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