The Future of Ad Tech is Curated, According to Audigent’s Drew Stein

In this must-see episode of TraderTalk TV, Audigent's co-founder & CEO, Drew Stein, took to the whiteboard to delve into the intricate nuances of curation, and its growing importance in the ad tech ecosystem.

Stein talks about:

  • The evolution of curation, covering the drawbacks of the old DMP ecosystem
  • The real-time optimisation and privacy boost offered by data integration in curation
  • Audigent's role in creating a curated marketplace

For more on curation, visit the Curation Hub, in association with Audigent.

John Still: John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.
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