impact.com, the world’s leading partnership management platform, announced continuing strong performance in 2024, adding more than 500 brands and partners to its total client roster, welcoming leading brands including Under Armour, SumUp, Gatorade, and AG1 (formerly Athletic Greens).
impact.com’s continued growth comes at a time when the industry is seeing a seismic shift in how consumers engage with brands. This makes sense when 88% of consumers say they trust personal recommendations over any other channel. Successful brands are embracing this paradigm shift and incorporating partnerships into their marketing mix. In fact, brands that incorporate partnerships into their marketing mix see an impressive 29% increase in revenue growth.
“We’ve moved into an era where consumers are firmly in the driver’s seat, calling the shots in how they want to be contacted, engaged with and sold to. The growth we're seeing today stems from the irreversible trend of Gen Z consumers ignoring traditional ads, and turning instead to authentic sources of recommendations and advice that they can trust,” said impact.com CEO David A. Yovanno.
The company has been recognised by several leading industry organisations globally. impact.com was named #1 affiliate network for 2024 by the Blue Book. The company was also recognised as a bronze winner for business technology in the 2024 Stevie American Business Awards for its “impressive partnership management platform covering a wide range of partnership types,” and “solving a genuine problem in a unique way.”
The AVA Digital Awards also recognised impact.com for its podcast, The Partnership Economy, while impact.com Chief Marketing Officer, Cristy Ebert Garcia, was named a Top 50 Marketer by On Conferences at the 2024 OnCon Icon Awards, and Maya Sharma, impact.com influencer growth manager, was named to Hello Partner’s Creator Economy Top 30 Leading Women list. In addition to client growth and industry recognition, the company announced a new CFO, Dale Lynch, and appointed Nikolai Lundstrøm Brink as Country Manager, Denmark, and lastly, promoted Helena Barroso Zarco to Director, Customer Success and Sales ANZ.
impact.com also launched new innovations and product updates, including the impact.com Chrome extension. The company also introduced updated cost-per-click (CPC) payouts that now allow brands and publishers to adjust CPC payouts up or down based on 25 parameters, such as SKU, product category, customer region, and more.
impact.com also published leading industry trend reports including How to navigate 2024 with 5 insightful consumer shopping trends; and a Publisher Benchmark Report analysing over 18,000 pieces of branded content from 815 publications, read by more than 100 million people. impact.com also led a discussion about how merging affiliate and influence marketing can expand reach and accelerate conversions.
Additional highlights from the quarter include:
- The announcement of impact.com’s flagship Europe event, iPX London 2024 on 3rd July. iPX London will be preceded by iPX New York (17-18 June) and followed by iPX Sydney (5th September).
- The launch of season five of The Partnership Economy podcast, reaching more than 200,000 downloads.
- The launch of additional impact.com / creator product updates, including Product Gifting, streamlining the entire process and enhanced reporting capabilities.
- Expanded support for Card-Linked-Offers (CLO) partnerships, offering native support for CLO so brands can run those relationships through the impact.com platform and take advantage of the automated contracting, reporting, and payment processing they already enjoy across their other partnerships.
- As part of its sustainability efforts, impact.com is taking a significant stride toward a greener future, a commitment to achieving carbon neutrality by 2030. The company has conducted comprehensive carbon footprint assessments, earned an EcoVadis certification, and actively participates in the Supplier Leadership on Climate Transition program.