• Romany Reagan 11 years ago

#TraderTalkTV: Neal Richter, Chief Scientist at The Rubicon Project, Explains the All-In Auction

In this week's #TraderTalkTV, Neal Richter, Chief Scientist at The Rubicon Project, Explains the 'All-In Auction'. He breaks down the old model of 'waterfall' (sponsorship/direct/indirect, where it's hard to harmonise demand) vs the new auction model. A good example of an all-in auction publisher is De Telegraaf. It is bringing its direct and indirect deals into same auction thus increasing bid density and yield.

Romany Reagan: Romany Reagan is executive editor at ExchangeWire. In the five years she's worked for the company, she's held a variety of positions in an editorial capacity. Romany holds a first-class honours masters degree in international journalism from City, University of London.
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