• Ciaran O'Kane 9 years ago

How Publishers Can Execute Sell-Side Optimisation Strategies

TraderTalkTV comes from Paris this week. We speak to Adomik's Jean-Francois Bernard about the company's sell-side solution that helps publishers manage different inventory types via programmatic. Adomik is looking to build optmisation tools for publishers, enabling them increase yield from programmatic sales - and have built API integrations with the likes of AppNexus with more to follow in 2015.

Ciaran O'Kane: Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.
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