• Ciaran O'Kane 9 years ago

Breakdown Of A DMP And What It Means For Advertisers

This edition of TraderTalkTV comes from Paris. We talk to Mathieu Roche, Managing Director, France & UK Weborama, about how the company's clients are using Data Management Platforms and the value of this tech in the management and execution of their first party data.

Ciaran O'Kane: Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.
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