In this special edition of TraderTalkTV from dmexco, the world's largest ad tech exhibition, we talk to James Prudhomme, Managing Director EMEA, about some sell-side trends - and the origins of Index Exchange.
Prudhome is a veteran of the programmatic space, having worked as CEO for sell-side tech vendor, Datacratic, for a number of years. We ask how he made the transition from buy-side to sell-side - as well as how that experience is helping publisher partners.
Some of the other areas discussed in this special dmexco episode include:
- Publisher programmatic strategy
- European market fragmentation, and how Index Exchange, a Canadian company, is well placed to help publisher in multi-markets
- The rise of header bidding, and why it is in vogue with publishers
- How header bidding works, and how it can help publisher increase yield