How Ad Blocking Changes the Dynamic of Media Trading: What Can the Industry Do Next?

In this special edition of TraderTalkTV, we feature the explosive ad-blocking panel from ATS London 2015.

In a spirited debate between a number of key players in the ongoing ad blocker drama, the panel discussed issues from the impact on the publisher monetisation model to why users have the right to block ads.

The panel was ably moderated by Jim Edwards, Founding Editor, Business Insider.

The speakers included:

– Roi Carthy, CMO, Shine Technologies Corp
– Ben Barokas, Founder & CEO, Sourcepoint Technologies
– Dan Smith, Director & Head of Advertising & Marketing Law, Wragge Lawrence Graham & Co LLP
– Ian Curtis, Advertising Product Manager, Telegraph Media Group

Ciaran O'Kane: Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.
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