• Ciaran O'Kane 9 years ago

Can Ad Tech Really Be an SaaS Model? And the Future of the Industry

In a special edition of TraderTalkTV, we feature the ad tech SaaS panel from ATS London.

In a wide-ranging conversation, an expert panel that included Terry Kawaja, Founder & CEO, Luma Partners; Bill Wise, CEO, Mediaocean; and Brian O’Kelley, CEO, AppNexus, discussed a range of subjects affecting the industry.

Some of the ground covered includes:

– Can ad tech really adopt an SaaS model?
– The viability of independent ad tech
– The role of ad tech in powering internet monetisation
– Why platforms can help innovation in the industry
– Will ad tech and marketing technology merge?

Ciaran O'Kane: Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.
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