In this episode of TraderTalk TV, Adrian Maguire, head of digital analytics at Thomson (part of TUI Group, the world's number one tourism business) tells us how the brand evolved from a high street holiday shop to online travel giant.
Maguire describes how the business transformed as the internet rose in popularity, to become a £20bn company that dominates online. He explains Thomson's relationship between data strategy and business strategy and how that has changed over time.
Later on in the video you will hear about the technology infrastructure that exists within Thomson and how different solutions integrate.