Despite the headwinds of global economic uncertainty and the deprecation of third-party identifiers, programmatic investment and revenue within the Japan and Asia-Pacific (JAPAC) region are surging, with over 70% of firms increasing their programmatic activity from 2021, with a tenth of respondents increasing their programmatic activity by more than 75%. This is according to The State of Programmatic in JAPAC - 2022, a research report published by ExchangeWire, in association with OpenX.
In this webinar, Ciaran O'Kane is joined by Andy Tu, managing director APAC, OpenX, to discuss the high-level findings of the report and what they imply for programmatic advertising in the JAPAC region.