ExchangeWire rounds up the week’s biggest stories in ad tech, and in this week’s edition: Apple crosses the Rubicon into programmatic; British consolidation move reflects the blurring world of ad- and martech; Millennial Media hires Gubbins; PubMatic eyes Italian opportunity.
Apple crosses the Rubicon into programmatic world with Rubicon Project tie-up for iAd
Rubicon Project this week announced it was among a host of other companies to be selected by Apple to sell iAd inventory via programmatic channels.
In the light of Rubicon’s latest acquisitions, this week’s TraderTalk is a timely overview of automating premium inventory sales.
Joss Wexler, Head of Buyer Cloud at Rubicon Project, this week discusses the concept of automation around guaranteed premium inventory – and the mechanics of how the process would work.
It’s likely the Rubicon Project’s recent acquisitions will accelerate its plans to enable publishers to sell this premium inventory programmatically.
A number of deals involving some of the industry’s biggest names, including MediaMath, Rubicon Project, and closer to home Ve, have taken place in the last week, each of them signifying wider shifts in the ad tech and marketing sectors. ExchangeWire places them under the microscope.
Ve buys GDM Digital
Firstly, let’s round-off the facts about the latest deals. This week VE announced the acquisition of fellow UK-based outfit GDM Digital in a $12m deal, that will see all 42 [...]
Tags Ad TradingAdvertiserAgencyAnalyticsAPACAttributionAudience BuyingAustraliaCross-ChannelDatadata modellingDigital MarketingDisplayEuropeLATAMLocalMarketermarketing cloudMarketing TechnologyMedia BuyingMobileOnline MarketingOnline videoPerformance MarketingProgrammaticProgrammatic GuaranteedProgrammatic PremiumPublisherRetargetingStackStrategic Investment
In light of the recent acquisitions of both Ooyala and Videoplaza, ExchangeWire caught up with Andy Solterbeck, Telstra Software Group, SVP, to understand Telstra’s ad tech roadmap.
Telstra, Australia’s largest telecoms operator, reaches more than 60% of Australia’s online population and is also one of the country’s largest advertisers. The Telstra Software Group was formed in early 2013 with the aim of identifying areas where operator can generate new revenue streams by building new software businesses.
At the time it [...]
ExchangeWire caught up with Nate Woodman, IPONWEB’s recently appointed GM of demand solutions, to discuss how his role was created to help bolster the ad tech firm’s profile among clients, in a two-part interview.
In the first instalment he lifted the lid on IPONWEB’s working processes, plus explained his stance on the much mooted ‘ad tech power game’. In this instalment he focuses on IPONWEB’s bids to reduce the inherent tensions within automated media trading.
EW: Earlier [...]
Trade magazine Campaign Asia-Pacific this week hosts the inaugural Marketing Innovation Summit, an event aimed specifically at educating brand marketers in the region about programmatic buying. ExchangeWire spoke with Gabriel Jor, the conference curator, to get insights into the impetus to launch this event and to Janice Chan from Starwood, to get her take on the state of programmatic in Asia.
Jor says the rationale behind the event is that corporates in Asia are facing internal pressure from HQ [...]
Nathan Woodman, was named as IPONWEB’s first-ever GM of demand solutions earlier this month and will oversee the Russia-based company’s positioning and expansion in the USA from its current embryonic North American base, stationed in New York City. This comes hot on the heels of IPONWEB opening of its Berlin office. ExchangeWire, caught up with Woodman, the former COO of Digilant, to find out more about what his appointment represents for the company’s designs on the [...]
ExchangeWire rounds up some of the biigest events in the industry, and in this week’s edition: Yahoo buys up BrightRoll; Google drops the ball costing publishers millions; Facebook tells ATS Paris audience ad tech has nothing to fear from the social network.
Yahoo stakes claim in video tech
Yahoo announced its intention to acquire BrightRollin a deal worth $640m as the online publishing giant aims to stake a claim in the video ad business.
Yahoo maintains the purchase of BrightRoll is a [...]
Facebook laid down a marker last year in terms of its ambitions in the ad tech sector with the $300m-plus purchase of ad server Atlas from Microsoft, and this year it caused a stir in the market by unveiling the improved offering promising “people centred” approaches to cross-device marketing. As a result, market observers are now billing the social network as a potential rival to Google’s DoubleClick in terms ad tech.
Speaking at ExchangeWire‘s ATS Paris event earlier this [...]
ExchangeWire spoke to Mark Frain, national sales director at Multichannel Network Australia (MCN), about last week’s announcement to partner with AOL/Adap.tv to pilot the media industry’s first integrated programmatic private marketplace for television.
The offering promises to enable advertisers and agencies to perform targeted, data-driven, audience buying, and deliver real consumer led analytics and insights for dynamic campaign optimisation. MCN is a joint venture between Foxtel and Fox Sports. Foxtel is Australia’s dominant subscription TV provider.
It’s estimated that MCN represents [...]