Jalal Nasir, Pixalate, CEO, and online fraud expert, shines a light on the latest loopholes exploited by nefarious elements of the digital economy, including naming some of the worst offenders, and urges the media industry at large to better protect itself from the problem.
“Hi, I’m PremiumDomain.com…Would you like to buy some inventory?”
Warning to all advertisers and premium publishers: This is an all-too common call you may be receiving, but don’t believe what you’re hearing is legit!
In a world as [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week’s edition: Google earnings continue to rise, but share price slips amid declining CPCs, and battles in Europe; The inter-related fortunes of Facebook and Google; The big guns come out for UK’s first Digital Upfronts; MediaMath buys Upcast, showing real value in European ad tech; Publicis takes 20% stake in Israel’s Matomy.
Google continues to come under fire at home and abroad
With cross-channel campaigns now considered the holy grail among advertisers, Itay Gadot, DMG, VP of sales and marketing, discusses whether Facebook’s Atlas, which promises cookieless targetting on both desktop and mobile device, can take on Google’s DoubleClick?
Now that the dust has settled on Facebook’s relaunch of Atlas it’s a good time to take stock of the long term implications of the platform on the online marketing industry. Arguably the most notable aspect of Atlas is the move away from cookies.
As many [...]
Singapore-based mobile advertising firm AdNear has raised $19m in series B funding, in a sign of the rapidly developing digital economy there, as the South East Asian (SEA) digital industry collectively bids to bolster its prominence in the wider advertising market.
AdNear, a location-based advertising company, raised the amount from Telstra Ventures and Global Brain with existing investors, Sequoia Capital and Canaan Partners, also participated in the capital raising round.
The company will use the fUnds to expand its [...]
Mobile recognition firm AdTruth aims to amalgamate its targeting capabilities with Experian data to its own user IDs, as leading figures in the advertising industry call for clarity over ad tech, and warned over the perils of increasingly dominant players.
AdTruth aims to introduce Experian MOSAIC data to its product to help improve audience profiling in both offline and online display ad campaigns, through the amalgamation of the detailed audience segmentations to its existing audience technology.
Experian, which took ownership [...]
The decline of free marketing opportunities on social media and search engines, plus the growing rivalry between Facebook and Google, as well as an increased demand for cross-screen ad campaigns are all spurring the programmatic display ad sector, according to ExchangeWire sources.
The IAB last week published figures valuing the UK’s digital advertising market at £3.5bn in the first six months of the year (an increase of 16.6% year-on-year), and in the first of a two-part look at indsutry dynamics driving [...]
Tags Ad TradingAdvertiserAttributionAudience BuyingBehavioural TargetingCross-ChannelDataDigital MarketingDisplayEuropeFacebookFacebook DisplayFBXgoogleKeywordsMarketerMarketing TechnologyMedia BuyingMobileOnline videoPerformance MarketingPremiumPrivate ExchangeProgrammaticProgrammatic GuaranteedProgrammatic PremiumProgrammatic VideoRetargetingRTBSearchSocial TargetingVideoViewability
This week marks the first IAB UK Digital Upfronts, where some of the industry’s biggest names pitch their wares ahead of the lucrative Xmas media trading season, and today is the turn of Yahoo which has unveiled its programmatic advertising platform Yahoo Ad Manager (YAM) Plus.
Yahoo’s Upfronts announcement follows yesterday’s Facebook pitch, which primarily focused its “people centered marketing” and cross-screen targeting opportunities made possible through the recent launch of its Atlas ad [...]
Publicis announced this morning that it is acquiring 20% of Matomy for approximately £40m, with an option to increase its stake in the company to 24.9%, that would raise the value of the deal to £51m, in the latest round of M&A activity in the ad tech sector.
Matomy, an Israeli ad network, this morning announced that Publicis will acquire 17.9 million of its shares, or 20% of the company, for 227 pence a share, with a further option [...]
#TraderTalkTV: OpenX's Jason Fairchild Explains How Various Demand Classes Can Be Merged Into One Auction
How do you merge all demand classes – particularly RTB and network demand – into one big huge auction? OpenX is launching new functionality on its SSP solution to address this problem on the supply side.
Here Jason Fairchild gives us a deep dive on how the process works via the medium of the #TraderTalkTV whiteboard – and how publishers can now bundle all these demand sources into one buying channel.
ATS is now on three continents – well, it will be from 4 November, when the inaugural ATS New York will take place. ExchangeWire will make its US debut where it will again facilitate debate with a deep technology and data focus, as programmatic continues to grow in importance in global digital advertising.
ATS New York will include speakers from Facebook, AppNexus, The Trade Desk, eBay, Conde Nast, Vivaki, Xaxis and a host of global media companies. A full [...]