AppNexus will take to the stage at next month’s ATS Paris to discuss issues around transparency, here Geir Magnusson, CTO, SVP of engineering at AppNexus, shares insights on the wildly varying accounts of the extent of the problem, plus potential technology solutions with the event’s media partner Ad-Exchange.fr.
There is no shortage of studies about online ad fraud, with widely varying accounts of the extent of the problem. For instance, YuMe claims it blocks millions of domains [...]
Facebook spoke about the importance of ad tech in its recent earnings call with Sheryl Sandberg, Facebook, COO, telling investors it is vitally important to the company’s ‘mobile first’ future, although the subsequent investment increase caused its share price to drop, despite continuing growth.
Publicis Groupe is continuing its transition to become a digital-first, cross screen outfit with the purchase of mobile-focused data management platform (DMP) RUN for a publicly undisclosed fee.
The deal announced today (28 October) comes as the France-based media giant (which houses agencies such as DigitasLBi, Starcom MediaVest, and Vivaki) pursues its aim of booking at least 50% of revenues from digital by 2018, and is just the latest in a long line of consolidation announcements [...]
The French programmatic advertising sector is in buoyant health, spurred by a growing awareness of how data-led strategies can improve the efficiency of media trading, but a skills shortage prevents it from developing further, according to a survey ahead of this year’s ATS Paris.
The data comes in the first ExchangeWire European Programmatic Survey*, which offers insights into key industry trends for the following 12 months, and highlights the use of data, ability to formulate cross screen [...]
Tags Ad TradingAdvertiserATSAudience BuyingBehavioural TargetingCross-ChannelDataData ExchangeData Management Platformdata modellingData OptimisationData StrategyData visualisationEuropeFranceMarketerMarketing TechnologyMedia BuyingMobileMobile Ad ExchangeMobile Ad NetworkMobile DisplayMobile RTBNative AdvertisingOnline MarketingOnline videoProgrammaticProgrammatic VideoVideo
Much has been written about the ‘brand trading desk’ or specifically the in-housing of the programmatic buying function. A lot of it has surfaced in the trade press – but there has been very few clients prepared to speak publicly about their operations.
Air France, one of Europe’s largest airlines, operates an internalised [...]
Cameron Hulett, Undertone, executive director, explains his opinion on how data shows that it’s best to keep it simple when coming up with campaign creatives, especially with online audiences, which are notoriously promiscuous.
In the 1970’s the TV show ‘Sesame Street’ was born. It was an educational sensation not only because it transformed the way children learnt, but because it was one of the true pioneers of deeply analysing viewer behaviour in order to adjust content.
The head [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week’s edition:Telstra buys into ad tech; Yahoo on the acquisition trail; Transparency raised by UK advertisers; Facebook’s re-org of its preferred developer programme.
Telstra buys UK-based Videoplaza
Australia’s Telstra this week joined the long list of mobile operators investing in the ad tech sector via its subsidiary Ooyala purchasing Europe-based Videoplaza for an undisclosed fee.
For Ooyala, this acquisition is the first step in [...]
Careless retargeting executed by ad tech firms more interested in swelling their bottom lines, as opposed to performing a consumer service, are damaging their advertisers in the eyes of consumers that are becoming increasingly uncomfortable with just how much brands know about their online behaviour, according to research.
InSkin Media and Rapp Media today (23 October) published a study that shows 55% of consumers are put off buying an item they have previously expressed an interest in online, if they are [...]
Tags Ad TradingAd VisibilityAdvertiserAgencyAudience BuyingBehavioral TargetingBehavioural TargetingBrandDataDigital MarketingDisplayDSPMarketing TechnologyMedia BuyingOnline MarketingPerformance MarketingPrivacyProgrammaticRetargetingRTB
In an era where mobile ad formats are repeatedly credited as the saviour of the advertising industry, Andy Mitchell, Brightroll, managing director, Europe, shares his opinion that its is now driving the programatic sector.
According to the IAB UK’s recently released digital ad spend report mobile video advertising has grown 196% over the past two years to hit £63.9m. This makes it the fastest growing digital ad format, accounting for £1 in every £5 spent on Internet and mobile display ads.
This was [...]
Emarketer Predicts Huge Growth In Programmatic - But Are Buyers & Sellers Really Ready For The Shift?
A sharp rise in marketers’ willingness to buy mobile ad formats, plus media owners’ increased willingness to experiment with a wider range of auction models will spur the US programmatic advertising sector to double in value between this year and 2016, when it will be worth $20.41bn.
The figures were published recently in an eMarketer report that values the US ad tech sector at $10.1bn, up 137%, from last year, accounting for 45% of all online [...]
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