4 April 2012 in ExchangeWire Tradertalk
The Ad Trader Confernece is taking place on Thursday, April 19 – and it is shaping upto be the biggest event yet in Germany on the emerging data-driven display space. In the run-up to the event, ExchangeWire is sitting down with a number of leading figures within the German digital advertising industry. In this episode ExchangeWire speaks to Thomas Mendrina, Country Manager DACH at AdMeld.
Here Mendrina discusses the state of the supply-side in the German display market, how the big German Sales Houses are approaching programmatic buying, and current trends around automated ad trading in Germany.
So that you get all future episodes, you can subscribe to TraderTalk here.
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Tickets for the Ad Trader Conference in Hamburg on April 19 are still available. Check out the list of speakers already confirmed for the day.
30 March 2012 in ExchangeWire Tradertalk
The Ad Trader Confernece is taking place on Thursday, April 19 – and it is shaping upto be the biggest event yet in Germany on the emerging data-driven display space. In the run-up to the event, ExchangeWire is sitting down with a number of leading figures within the German digital advertising industry. In this episode ExchangeWire speaks to Christian Mueller Founder & Managing Director, metrigo GmbH.
Here Mueller discusses the metrigo DSP solution, and the opportunity on the buy-side in the German market.
So that you get all future episodes, you can subscribe to TraderTalk here.
>> Subscribe to TraderTalk on iTunes
>> Don’t have iTunes? Download the .mp3 here
Tickets for the Ad Trader Conference in Hamburg on April 19 are still available. Check out the list of speakers already confirmed for the day.
23 March 2012 in ExchangeWire Tradertalk
The Ad Trader Confernece is nearly upoun us – and it is shaping upto be the biggest event yet in Germany on the emerging data-driven display space. In the run-up to the event, ExchangeWire is sitting down with a number of leading figures within the German digital advertising industry. In this episode ExchangeWire speaks to Erik Siekmann, the CEO of Digital Forward GmbH, and ad tech angel investor.
Here Siekmann discusses the current state of the online ad market in Germany, why data-driven media buying is going to change the German online advertising landscape, how 2012 will be the year for education and evangelism, and why the agency model must evolve.
So that you get all future episodes, you can subscribe to TraderTalk here.
>> Subscribe to TraderTalk on iTunes
>> Don’t have iTunes? Download the .mp3 here
Tickets for the Ad Trader Conference in Hamburg on April 19 are still available. Check out the list of speakers already confirmed for the day.
29 February 2012 in ExchangeWire Tradertalk
Welcome to the first TraderTalk of 2012. It’s been a while – but the global podcast on all things digital marketing and ad tech is back. This week our editor, Ciaran O’Kane, speaks to Alain Levy, CEO at Weborama. Here Levy discusses the diversified Weborama offering (from ad server to third party data), the evolution of the buy-side stack and data privacy in Europe
So that you get all future episodes, you can subscribe to TraderTalk here.
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21 December 2011 in ExchangeWire Tradertalk
Season’s greetings, listeners. Today TraderTalk looks at the 2011 year in full – with some perspective on possible trends in 2012. This edition covers everything from the rise of the trading desk in Europe to ad tech’s growing obsession with acquiring/building the end-of-end stack. ExchangeWire Editor, Ciaran O’Kane, is ably assisted in the end-of-year review by the Guardian’s Tim Gentry, Martin Kelly, Managing Partner at Infectious Media, ValueClick’s Carl White and Eric Ward, Director, Digital Media at goetzpartners. So that you get all future episodes, you can subscribe to TraderTalk here.
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25 October 2011 in ExchangeWire Tradertalk
With ATS Paris taking place this week, TraderTalk has gone all French. Episode 11 sees Ciaran O’Kane, Editor-In-Chief, ExchangeWire, interviewing Mathieu Roche, Managing Director UK at Weborama. Here Roche gives an overview of the Weborama solution, the move into data, its new pan-European data partnership with Vivaki, the evolution of the display eco-system in Europe, and the opportunity for growth in the European market. So that you get all future episodes, you can subscribe to TraderTalk here.
>> Subscribe to TraderTalk on iTunes
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20 October 2011 in ExchangeWire Tradertalk
Welcome to Episode 10 of TraderTalk. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Doug Conley, Head of Global Data Network at Tribal Fusion. Here Conley discusses the Tribal Fusion offering in more detail, the move into video, the rise of the trading desk and what it means for ad nets, the evolution of the ad net offering, the cookie directive and much more. So that you get all future episodes, you can subscribe to TraderTalk here.
>> Subscribe to TraderTalk on iTunes
>> Don’t have iTunes? Download the .mp3 here
11 October 2011 in ExchangeWire Tradertalk
Welcome to Episode 9 of TraderTalk. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Brian O’Kelley, CEO & Co-Founder, AppNexus. O’Kelley created the first successful ad exchange as CTO of Right Media (acquired by Yahoo for $850MM in July 2007) – and is now CEO of AppNexus, one of the key platform vendors in the data-driven display marketplace.
In a wide ranging TraderTalk interview, O’Kelley discusses the AppNexus offering in more detail, the evolution of the display ecosystem, the rise of ad trading, the future of the ad network and much more. So that you get all future episodes, you can subscribe to TraderTalk here.
>> Subscribe to TraderTalk on iTunes
>> Don’t have iTunes? Download the .mp3 here
29 September 2011 in ExchangeWire Tradertalk
After a couple of weeks of waiting, TraderTalk is back! We are now upto episode eight, and we got some great interviews coming up in the next couple of weeks. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Michael Steckler, Managing Director Northern Europe at Criteo. Here Steckler discusses the Criteo offering, moving up the sales funnel, RTB trading, the cookie directive, the product roadmap and much more. So that you get all future episodes, you can subscribe to TraderTalk here.
>> Subscribe to TraderTalk on iTunes
>> Don’t have iTunes? Download the .mp3 here
15 September 2011 in ExchangeWire Tradertalk
Welcome to the seventh edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space, media optimisation and beyond with key industry stakeholders. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Zuzanna Gierlinska, Director, Microsoft Media Network, EMEA. Here Gierlinska talks about the new Microsoft Ad Exchange, how Microsoft will manage sales channel cannibalisation, the evolution of the ad network and how the media plan will evolve over the coming years. So that you get all future episodes, you can subscribe to TraderTalk here.
>> Subscribe to TraderTalk on iTunes
>> Don’t have iTunes? Download the .mp3 here
