Season’s greetings, listeners. Today TraderTalk looks at the 2011 year in full – with some perspective on possible trends in 2012. This edition covers everything from the rise of the trading desk in Europe to ad tech’s growing obsession with acquiring/building the end-of-end stack. ExchangeWire Editor, Ciaran O’Kane, is ably assisted in the end-of-year review by the Guardian’s Tim Gentry, Martin Kelly, Managing Partner at Infectious Media, ValueClick’s Carl White and Eric Ward, Director, Digital Media at goetzpartners. So that you get all future episodes, you can subscribe to TraderTalk here.
TRADERTALK
21 December 2011 in ExchangeWire Tradertalk
Episode 12 TraderTalk: Europe’s Definitive End-Of-Year Review
25 October 2011 in ExchangeWire Tradertalk
TraderTalk Episode 11: Mathieu Roche Gives An Overview Of The Weborama Solution, The Move Into Data, Its New Pan-European Data Partnership With Vivaki, The Opportunity For Growth In The European Market And Much More…
With ATS Paris taking place this week, TraderTalk has gone all French. Episode 11 sees Ciaran O’Kane, Editor-In-Chief, ExchangeWire, interviewing Mathieu Roche, Managing Director UK at Weborama. Here Roche gives an overview of the Weborama solution, the move into data, its new pan-European data partnership with Vivaki, the evolution of the display eco-system in Europe, and the opportunity for growth in the European market. So that you get all future episodes, you can subscribe to TraderTalk here.
20 October 2011 in ExchangeWire Tradertalk
TraderTalk Episode 10: Doug Conley Discusses The Tribal Fusion Offering In Europe, The Move Into Video, The Rise Of The Trading Desk And What It Means For Ad Nets, The Evolution Of The Ad Net Offering, The Cookie Directive And Much More…
Welcome to Episode 10 of TraderTalk. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Doug Conley, Head of Global Data Network at Tribal Fusion. Here Conley discusses the Tribal Fusion offering in more detail, the move into video, the rise of the trading desk and what it means for ad nets, the evolution of the ad net offering, the cookie directive and much more. So that you get all future episodes, you can subscribe to TraderTalk here.
11 October 2011 in ExchangeWire Tradertalk
TraderTalk Episode 9: AppNexus CEO, Brian O’Kelley Discusses The AppNexus Offering, The Evolving Display Eco-System, The Future Of The Ad Network Model, And Much More…
Welcome to Episode 9 of TraderTalk. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Brian O’Kelley, CEO & Co-Founder, AppNexus. O’Kelley created the first successful ad exchange as CTO of Right Media (acquired by Yahoo for $850MM in July 2007) – and is now CEO of AppNexus, one of the key platform vendors in the data-driven display marketplace.
In a wide ranging TraderTalk interview, O’Kelley discusses the AppNexus offering in more detail, the evolution of the display ecosystem, the rise of ad trading, the future of the ad network and much more. So that you get all future episodes, you can subscribe to TraderTalk here.
29 September 2011 in ExchangeWire Tradertalk
TraderTalk Episode 8: Criteo’s Michael Steckler Discusses The Criteo Offering, Moving Up The Sales Funnel, RTB Trading, The Cookie Directive, The Future For Criteo And More…
After a couple of weeks of waiting, TraderTalk is back! We are now upto episode eight, and we got some great interviews coming up in the next couple of weeks. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Michael Steckler, Managing Director Northern Europe at Criteo. Here Steckler discusses the Criteo offering, moving up the sales funnel, RTB trading, the cookie directive, the product roadmap and much more. So that you get all future episodes, you can subscribe to TraderTalk here.
15 September 2011 in ExchangeWire Tradertalk
TraderTalk Episode Seven: Zuzanna Gierlinska Discusses The Microsoft Ad Exchange, How It Will Manage Sales Channel Cannibalisation, And How The Media Plan Is Likely To Evolve
Welcome to the seventh edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space, media optimisation and beyond with key industry stakeholders. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Zuzanna Gierlinska, Director, Microsoft Media Network, EMEA. Here Gierlinska talks about the new Microsoft Ad Exchange, how Microsoft will manage sales channel cannibalisation, the evolution of the ad network and how the media plan will evolve over the coming years. So that you get all future episodes, you can subscribe to TraderTalk here.
1 September 2011 in ExchangeWire Tradertalk
TraderTalk Episode Six: Nigel Gilbert Discusses The Evolving European Media-Buying Space, The Future Of The Ad Network Model And What Third-Party Ad Buyers Will Need To Do To Survive As Agencies Move Into The Ad Net Layer
Welcome to the sixth edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space, media optimisation and beyond with key industry stakeholders. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Nigel Gilbert, Head of Orange Ad Market. Here Gilbert talks about the the evolving European media-buying space, the future of the ad network model and what third-party ad buyers will need to do to survive as agencies move into the ad net layer. So that you get all future episodes, you can subscribe to TraderTalk here.
11 August 2011 in ExchangeWire Tradertalk
TraderTalk Episode Five: Damian Routley Discusses The Glow Facebook Ad Buying Tool, Where The New FB Channel Sits In The Media Mix, The Shift In Ad Spend To Facebook Display And What Effect This Is Likely To Have On Traditional Display
Welcome to the fifth edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space, media optimisation and beyond with key industry stakeholders. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Damian Routley, Director at Glow Digital Media. Here Routley talks about the Glow proposition in EMEA, where the new FB channel sits in the media mix, the shift in ad spend to Facebook display and what effect this is likely to have on traditional display . So that you get all future episodes, you can subscribe to TraderTalk here.
3 August 2011 in ExchangeWire Tradertalk
TraderTalk Episode Four: Marco Bertozzi, MD Vivaki EMEA, Talks About The Vivaki Proposition, How It Works Within Publicis, The Role Of AOD, And The Value Of The Agency Trading Desk To Clients
Welcome to the fourth edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space with key industry stakeholders. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Marco Bertozzi, Managing Director EMEA at Vivaki Nerve Center. Here Bertozzi talks about the Vivaki proposition in EMEA, how it works within Publicis, the role played by AOD in the audience buying function, and the continuing controversy/hostility around the agency trading desks. So that you get all future episodes, you can subscribe to TraderTalk here.
18 July 2011 in ExchangeWire Tradertalk
TraderTalk Episode Three: Jay Stevens Discusses Rubicon's Positioning In Europe, How Publishers Should Trade In The Real Time Environment, Data Leakage, And The Conflict Of Running An End-To-End Solution
Welcome to the third edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space with key industry stakeholders. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Jay Stevens, VP & GM, International at the Rubicon Project. Here Stevens discusses Rubicon’s positioning in Europe, how publishers should trade in the real time environment, data leakage, and the inherent conflict in running an end-to-end solution. So that you get all future episodes, you can subscribe to TraderTalk here.
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