TRADERTALK TV

  • #TraderTalkTV: Quantcast's Rebecca Muir Explains Why the Industry Needs to Move Away from Last Click Attribution

    Attribution is still a huge problem in this industry. Much, if not all, digital advertising buys are measured on a last click/ last view basis. How can we change this, and how do we reward other touch points in the customer journey to conversion? In this #TraderTalkTV episode Rebecca Muir argues that the industry should […]

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  • Powerlinks's Mike Harty Explains How Publishers Can Monetise the Most Valuable Parts of the Page

    Native. It is an ad tech misnomer if there was one. But the non-standard IAB unit is getting a lot of attention (trade press column inches) as well as budget. But how do publishers monetise the endemic ad play? And where might be the incremental income be for the struggling publisher? Here Mike Harty, Powerlinks […]

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  • #TraderTalkTV: Affectv Discusses The Concept Of Intelligent Prospecting

    In this week’s #TraderTalkTV we invited Affectv’s Glen Calvert into the office to discuss the concept of “intelligent prospecting”. Here Calvert discusses the process of prospecting – and why it is important that the approach is much more nuanced around targeting and creative. You can’t simply employ the same slap-dash and zero-frequency-capped (the anecdotes from […]

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  • #TraderTalkTV: How Search Data Can Empower Display Buys

    In this week’s #TraderTalkTV Dominic Joseph from Captify explains how the company’s solution uses search intent signals to execute display buys. Here he explains how Captify aggregates search data from hundreds of intent-laden sites (ecommerce, search engines, verticalised publishers) across Europe, builds this raw data into segments or individual profiles using their own decision engine, […]

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  • Nexage's Todd Tran Explains How a New Breed of Mobile Publishers Are Dominating Mobile

    Last year almost £1bn was spent on mobile advertising in the UK alone. Of which £500m was spent and search, and £500m on display. The £500m display spend is estimated to have been split into £450m for in-app advertising and £50m for mobile web. In-app advertising remains the dominant eco-system of mobile display. Why is […]

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  • Adtruth's James Collier Explains the Various Approaches to Cross-Device Targeting

    As Neal Mohan says we are not in a mobile-first world anymore, it’s a multi-device eco-system for advertisers. Too right, Neal. In this #TraderTalkTV episode, Adtruth‘s James Collier explains the various approaches to cross-device targeting. Here Collier goes into detail on three forms of methodologies around cross-device targeting, namely multi-screening tracking, multi-screening and “householding”.

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  • #TraderTalkTV: IPONWEB'S Shane Shevlin Breaks Down The Mechanics Of A DMP & Outlines Use Cases

    2013 was the year of the “DMP” allegedly. There has been much written about the “DMP” and its importance in the programmatic buying over the last twelve months. Some have questioned the value of it as a standalone piece, Regardless of its misnomer as a platform or its perception as a point solution, the reality […]

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  • #TraderTalkTV: Rob Webster Discusses The Evolution Of The Media Plan And How Third Parties Add Value Through Prospecting

    In this week’s #TraderTalkTV Crimtan‘s Rob Webster discusses the evolution of the media plan. In a deep dive into how the media plan (or schedule) currently looks, he highlights the over emphasis on the retargeting piece, and how third party buyers can continue to add real value to both agency and its client by delivering […]

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  • #TraderTalkTV: Donald Hamilton Discusses Scale Around Data Targeting, And Why Publishers Should Work Together To Achieve Volume

    In this week’s #TraderTalkTV, Donald Hamilton, UK Managing Director at Zodiak Advertising, discusses the problems for publishers around scaling data targeting. He suggests individual publishers will not be able to compete with big scaled offerings – and so should look at co-oping data. Will publishers in the UK look at a similar model to La […]

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  • #TraderTalkTV : Rubicon Project's Jordan Mitchell on Boosting Publisher Yield by Accounting for Scarcity

    Jordan Mitchell, Rubicon Project, VP product, discusses how publishers can use algorithms to boost revenue, including real-time advertising solutions, and which targeting criteria to use to boost fill-rates. Rubicon’s Mitchell maps out his company’s approach to aggregating advertiser demand and matching this to publishers’ audiences. Namely, how awarding an impression to the highest bid does […]

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