Global providers of web and instant messaging, ebuddy.com, announced today that they are joining the Yahoo-owned Right Media Exchange to monetise their inventory.
London - Right Media, a Yahoo! company and creator of the Right Media Exchange, announced today that eBuddy, a leading independent global provider of web and mobile instant messaging, has joined the Right Media Exchange to help monetise its advertising inventory.
Headquartered in Amsterdam and with additional offices in London and San Francisco, eBuddy provides a free web based chat application that is primarily used by students and young professionals.
eBuddy has more than 18 million unique monthly visitors, and will use the Exchange to better optimise its traffic and drive higher CPMs for its inventory. As the auction platform helps ensure the most relevant and highest paying ad will be served, this will help maximise site yield. The platform will facilitate eBuddy’s streamlining of its ad operations by improving workflows and helping remove traditional inefficiencies.
Rogier van den Heuvel, VP Worldwide Sales at eBuddy, comments: “The global nature of the Exchange supports the global nature of our product while helping to drive our monetisation strategy. This partnership will enable us to drive our worldwide growth by making it much easier to identify and establish relationships with relevant partners in our key target markets.”
Denise Colella, VP International at Right Media, comments: “Increasingly we are finding clients attracted to the platform because it supports their international ambitions. The Exchange very much complements the requirements of eBuddy. eBuddy brings a wealth of global supply that can be of strong interest to our advertisers across the world.”