Exclusive ATS London Content

The chatter about ATS London 2014 is heating up as we’re careering towards Monday, 8 September. As a taster of what to expect on the day, ExchangeWire has published some content on the official ATS London app.

The app - available from Apple's App Store and Google Play - contains content from some of the ATS London speakers, and also lets users network ahead of the event, so attendees can get the most out of the day.

Colliding Worlds
Scott Brinker shares his top 10 disruptions in the collision of Ad Tech & Marketing Tech, ahead of his ATS London keynote: The Collision of Advertising Technology & Marketing Technology and panel discussion: How the Enterprise Cloud Impacts Digital Advertising

The Statistical ID Hierarchy of Needs
AdTruth shares the essentials of what you need to know about building a statistical ID, ahead of the panel discussion: Building Statistical ID’s

The Dominance of Mobile Apps
Don't miss the panel discussion Redefining The Publisher In The Programmatic Age. Here's an introduction from Nexage, showing how mobile apps are becoming the dominant channel for media consumption.

The Power of Transactional Data
MEDIA iQ shares 5 essential things you need to know about first party data, ahead of the panel session: The Power of Transactional 1st Party Data

How the Enterprise Cloud Impacts Digital Advertising
Here about the top 4 ways marketers can attract and retain ideal customers from Oracle Marketing Cloud, ahead of the panel discussion: How the Enterprise Cloud Impacts Digital Advertising

Tackling Online Fraud
Five Fraud myths from Integral Ad Science as an introduction to the panel session Privacy, Piracy and the Power of the Bot panel at ATS on Monday, September 8.

The event is SOLD OUT so for any further information or enquires about tickets contact info@exchangewire.com.

Ronan Shields: Ronan Shields is the senior editor at ExchangeWire. He has extensive experience covering the digital media and advertising globally. His output focuses on challenges facing both media owners and media buyers as they attempt to negotiate the challenges posed by technology, data and the the strategic impact of programmatic trading. Ronan holds academic qualifications in journalism and has worked for a number of leading industry titles in both Europe and the Middle East.
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