Azerion, one of Europe’s major digital advertising and entertainment media platforms, has announced the appointment of Neil Murphy as SVP demand & partnerships, North America, in a role that will see him expand the company’s presence in the market to utilise the full depth and breadth of its expansive media offering, including unique O&O data, cookieless identity, omnichannel activation, and market-leading insights and analytics.
Murphy joins Azerion from Captify, where he was VP of East Coast sales, and brings over ten years of experience in the US and UK as a growth-driven advertising leader, working with global brands and agencies. His other previous roles include revenue development for Inskin Media and Virgin Media IDS.
In his new role at Azerion, Murphy will be responsible for accelerating revenue growth, strategic leadership, and agency penetration across NA markets, helping to establish Azerion as a preferred, one-stop data, activation, and insights partner.
“Having Neil join us as SVP demand & partnerships in North America has bolstered our growing team,” said Matthew Newcomb, regional director of North America, UK & APAC at Azerion. “With his scope and depth of experience, he will be instrumental in bringing the benefits of our expansive media platform to the brands and agencies that we work with, and building relationships with new partners.”
Murphy commented: “I’m excited to be joining the Azerion team in North America. Our industry in 2024 continues to evolve at a breathtaking pace, reshaping the landscape of advertising and technology. Azerion boasts one of the world’s largest and most innovative media platforms, with cutting-edge technology and unique data capabilities. I’m looking forward to working with our agency and marketing partners to create more personalised, impactful, and efficient advertising campaigns.”