DAIVID – a global platform that helps advertisers measure and improve the effectiveness of their content at scale – has hired Kantar’s former chief scientist Mitch Eggers.
Mitch, who spent more than a decade at Kantar, one of the world’s leading data, insight, and consultancy companies, has joined as chief scientist, and will oversee the development of the creative effectiveness platform’s suite of AI-powered solutions.
With eight out of 10 marketers believing creative quality is the most significant factor in an ad’s success, DAIVID provides brands, agencies, and influencers with the tools they need to measure, benchmark, and optimise the effectiveness of their content across any platform or marketing channel.
Mitch’s proven track record of innovation will be crucial in developing the company's industry-leading solutions. Products include DAIVID self-serve, an algorithm – trained using millions of data points detailing people’s emotional responses to ads – that predicts how people will feel about an ad without the need for audience panels. Based in the US, he will report directly to DAIVID’s CEO and founder, Ian Forrester.
Forrester said: “I’m incredibly excited to have Mitch onboard at DAIVID as our new chief scientist. Bringing him on is a serious boost to our data science and product teams. His exceptional intelligence, insight, and passion for what we are trying to do at DAIVID, coupled with his great ingenuity and inventiveness, will be crucial as we continue to crack the creative code and expand our range of ad solutions.”
Mitch said: “I’m thrilled to join DAIVID and work with Ian and his talented team of professionals. This space will look very different two years from now and DAIVID’s products will be a large part of that change DAIVID is building leading-edge products in areas that are being transformed rapidly through AI.”
Mitch brings a broad range of experience to his new position as DAIVID’s Chief Scientist. He has built and analysed large international datasets for over 25 years while holding senior positions in operations, technology, product development, and data science at GMI, Lightspeed Research, and Kantar.
He was an early investor in a secure private networking company that was sold to a NASDAQ 100 company and also worked at GMI during extended periods of rapid growth and multiple rounds of VC funding, helping to grow the company’s revenue over 100 fold prior to the company’s sale to Lightspeed Research.
Early in his career, Mitch was a research demographer at the United Nations’ Economic Commission for Europe in Switzerland, where he built large international datasets based on national statistical office data archives of multiple Western and Central European countries.
Mitch, who earned his Ph.D. in 1990 at the University of Pennsylvania, has also co-authored several published research articles in leading peer-reviewed journals and holds various patents relevant in the market research industry.
To find out more about DAIVID, click here.