Event Video

Measuring the Value of Premium and Trust

We generally agree that advertising in premium, trusted environments is crucial to building a strong brand, but in a time where delivery and performance metrics become ever more important - how do we quantify this value? And are current measurement and attribution models pushing advertisers towards low-quality environments via metric gaming?

At our recent Attention Live event, The Telegraph's Anthony Crocker joined Mindshare's Tristan Wynne to discuss the work that is being carried out, (specifically with a globally known auto brand) to build a solid brand identity for a relatively unknown EV market based on the true value of premium and trust.


• Anthony Crocker, head of commercial success strategy, The Telegraph

• Tristan Wynne, business director, Mindshare