“DAIVID brings something new and fresh. They get to the heart of WHY advertising is working (or not), generating unique insights for brands looking to supercharge the effectiveness of their campaigns.”
|DAIVID is a creative effectiveness platform that helps advertisers create better-performing ad campaigns. The UK-based company uses advanced technologies -- including facial coding, machine learning and computer vision -- to help brands optimise the impact of their creative and media strategies. DAIVID is constantly training an AI in attention, emotions and creative attributes data so it can explain why advertising will work or not.