• Romany Reagan 11 years ago

#TraderTalkTV: PubMatic Co-Founder Mukul Kumar Explains How Pubmatic Deals with Multiple Bids Across Markets

In this week's #TraderTalkTV, PubMatic Co-founder & Head of Engineering Mukul Kumar explains how PubMatic's tech predicts the buying pattern of independent bidders. Kumar defines the data points necessary to build predictive models. He goes on to discusses the complexities of modelling in mobile given all the data parameters available on tablets and hand held devices.

Romany Reagan: Romany Reagan is executive editor at ExchangeWire. In the five years she's worked for the company, she's held a variety of positions in an editorial capacity. Romany holds a first-class honours masters degree in international journalism from City, University of London.
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