by Romany Reagan on 24th May 2013 in TRADERTALK

In this week's #TraderTalkTV, PubMatic Co-founder & Head of Engineering Mukul Kumar explains how PubMatic's tech predicts the buying pattern of independent bidders. Kumar defines the data points necessary to build predictive models. He goes on to discusses the complexities of modelling in mobile given all the data parameters available on tablets and hand held devices.