Romany Reagan
Executive Editor
Articles by Romany
TAG Launches New Anti-Piracy Initiative; Pub Ocean Introduces Industry-First Revenue Analytics Platform
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Trustworthy Accountability Group Launches New Anti-Piracy Initiative to Protect European Brands; Pub Ocean Introduces Industry-First Real-Time Revenue Analytics Platform for Digital Publishers; AT&T Consolidates its Open Programmatic Spend on the AppNexus DSP; Adjust Raises The Bar With A New Industry Standard In The Global Fight Against Mobile Ad Fraud; and IAS Earns IAB Tech Lab Service Excellence Award Trustworthy [...]
Taptica Acquires RhythmOne; Snap Inc. Announces Q4 & Full Year 2018 Financial Results
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Taptica Acquires RhythmOne; Snap Inc. Announces Q4 & Full Year 2018 Financial Results; and IPA Issues Urgent Call for Platform-Neutral Register Taptica Acquires RhythmOne Taptica, a global leader in advertising technologies, announced on Monday (4 February) the acquisition of RhythmOne for USD$176m (£136m) in an all-stock deal, pending shareholder approval. RhythmOne provides cross-screen solutions focused on connected TV [...]
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UK Advertising Delivers 21st Consecutive Quarter of Growth in Strongest Q3 Since 2015; Facebook Ad Placements Down 15% as Instagram Grows
UK Advertising Delivers 21st Consecutive Quarter of Growth in Strongest Q3 Since 2015; Facebook Ad Placements Down 15% as Instagram Grows; and Bloomberg Media Launches TRIGR TV. UK Advertising Delivers 21st Consecutive Quarter of Growth in Strongest Q3 Since 2015 UK ad spend rose 5.1% year-on-year to reach £5.6bn in Q3 2018, marking the 21st consecutive quarter of market growth and the industry’s strongest third quarter of the year since 2015. This record investment highlighted in Monday’s (28 January) Advertising Association/WARC Expenditure [...]
French Watchdog Slaps Google with £43.7m Fine; Sublime Opens New Regional Offices in UK & France
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: French Watchdog Slaps Google with £43.7m Fine Under New EU Law; Sublime Expands Customer Reach with New Regional Offices in UK & France; and IAB UK Announces New Transparency Initiative to Help Buyers Understand the Digital Advertising Supply Chain. French Watchdog Slaps Google with £43.7m Fine Under New EU Law France’s data privacy watchdog fined Google €50m (£43.7m) on Monday [...]
DoubleVerify Acquires Leiki; GroupM UK Verified by ABC to JICWEBS Anti Ad-Fraud & Brand-Safety Principles
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: DoubleVerify Acquires Leiki; GroupM UK Verified by ABC to JICWEBS Anti Ad-Fraud & Brand-Safety Principles; Tappx Partners with Pixalate to Guard Against Connected TV/OTT Ad Fraud; Vivaldi Acquires Gravity Thinking; and GeoEdge First to Bring Real-Time Ad Security & Quality to Mobile In-App Environments DoubleVerify Acquires Leiki DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced [...]
First Analysis of European Anti-fraud Efforts Shows 94% Fraud Reduction in Tag-Certified Channels; Akamai Acquires Janrain Inc.
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: First Analysis of European Anti-fraud Efforts Shows 94% Fraud Reduction in Tag-Certified Channels; Akamai Acquires Janrain Inc.; RTL Group to Acquire Video Technology Company Yospace; and IgnitionOne Experiences Continued Growth with Market-Leading Customer Intelligence Platform. First Analysis of European Anti-fraud Efforts Shows 94% Fraud Reduction in Tag-Certified Channels The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity [...]
IAB Tech Lab Launches Podcast Measurement Compliance Program; Index Exchange Sees Immediate Lift for Publishers After Implementing The Trade Desk’s Unified ID Solution
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: IAB Tech Lab Launches Podcast Measurement Compliance Programme; Index Exchange Sees Immediate Lift for Publishers After Implementing The Trade Desk’s Unified ID Solution; IAS & YouTube Brand Safety Solution Now Available for Advertisers; and Signal & Flashtalking Partner to Extend Industry-Leading Identity Solution to People-Based Ad-Serving Platform. IAB Tech Lab Launches Podcast Measurement Compliance Program The IAB Technology Laboratory Podcast [...]
Teads & Adform Join Forces to Guarantee Premium Programmatic Outstream; AppNexus Offers Buyers Fee-Transparent Supply-Side Platform
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Teads & Adform Join Forces to Guarantee Premium Programmatic Outstream; AppNexus Offers Buyers Fee-Transparent Supply-Side Platform; Adnuntius Enriches Geotargeting Capabilities with Digital Element’s IP Intelligence Solution; Pixability Launches First of its Kind Partner Programme to Enhance Cross-Channel Video Ad Campaigns; and Sovrn Holdings, Inc. Acquires VigLink to Expand Suite of Products & Services for Publishers. Teads & Adform [...]
S4 Capital PLC Merger with MightyHive, Inc.; App-ads.txt Released for Public Comment by IAB Tech Lab
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: S4 Capital plc Merger with MightyHive, Inc.; App-ads.txt Released for Public Comment by IAB Tech Lab; Global Eagle Brings New Technology & Revenue to Airlines in Programmatic Advertising Agreement with Inadvia; Deezer Brand Solutions Launches Mobile Programmatic Audio Advertising Through a New Partnership with Triton Digital; GroupM’s 2019 Ad Forecast: £14.93bn in New Investment, 3.6% Growth; DoubleVerify & Adform Announce [...]
ID5 at Scale in Europe, Rolling Out Its Shared ID Infrastructure Globally in 2019; Amazon Prime Video Seeks Agency Amid European Expansion
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: ID5 at Scale in Europe, Rolling Out Its Shared ID Infrastructure Globally in 2019; Amazon Prime Video Seeks Agency Amid European Expansion; Settlement Reached in DMEXCO Dispute; Voxnest Partners with DAX to Create Audio Monetisation Opportunities for Publishers; and Sublime Extends Its Range of Mobile Advertising Solutions to Offer Users a Truly Tailored Mobile Experience. ID5 at Scale in Europe, [...]
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TAG Launches New Anti-Piracy Initiative; Pub Ocean Introduces Industry-First Revenue Analytics Platform