Romany Reagan
Executive Editor
Articles by Romany
IAB UK & PwC Digital AdSpend report: UK Digital Ad Spend Grows by 15% YOY; New Research from Flashtalking Highlights Urgent Need for Better Measurement of Creative Performance
IAB UK & PwC Digital AdSpend report: UK Digital Ad Spend Grows by 15% YOY; New Research from Flashtalking Highlights Urgent Need for Better Measurement of Creative Performance; mediasmart Partners with TripleLift for Further Native Advertising Capabilities; GroupM’s Candice Odhams to Join Wavemaker as MD; and Simple Expands Intelligent Marketing Platform into EMEA UK Digital Ad Spend Grows by 15% YOY IAB UK announced Wednesday (10 October) that UK advertisers spent £6.4bn on digital advertising in the first half of [...]
IAB Tech Lab Releases Privacy Chain for Public Comment; Interbrand Releases '2018 Best Global Brands' Report
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: IAB Tech Lab Releases Privacy Chain for Public Comment; Interbrand Releases ‘2018 Best Global Brands’ Report; AdUX launches operations in Netherlands for its Native advertising business Quantum; and iotec Global Acquires Leading Native Advertising Platform ‘Platform360’ IAB Tech Lab Releases Privacy Chain for Public Comment The IAB Technology Laboratory announced on Tuesday (2 October) the early availability of PrivacyChain, a blockchain-based [...]
TagsEMEA
European Commission Writes ‘Code of Practice’ to Combat Fake News; AT&T Launches New Advertising Company Xandr
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: European Commission Writes ‘Code of Practice’ to Combat Fake News; AT&T Launches New Advertising Company Xandr; Facebook’s Clashes with Instagram Prompted Co-Founders’ Departure; Will Chinese Censorship Cause Internet to Split in Two? VPNs Keep Providing Access to Free Internet in China; and Adobe Unveils Virtual Analyst & New Audio Analytics Capabilities in Adobe Analytics. European Commission Writes ‘Code of Practice’ [...]
3 Ways Publishers Can Use Data to Make Up for the Facebook News Feed Change
Ask any publisher and they’ll tell you ad nauseum just how valuable Facebook has been for third-party distribution over the years. But, due to changes to its News Feed that elevated content from friends and family over that from publishers and brands, its value has declined precipitously. As a result, many notable publishers have seen their traffic take a nosedive. In this piece for ExchangeWire, Chris Hogg (pictured below), EMEA Managing Director, Lotame explains why data science isn’t just for [...]
Publishers & Advertisers Fight on the Same Side in the Battle Against Ad Fraud
Fraud in the advertising sector is nothing new, but awareness is on the rise. According to a new study in the first quarter of 2018, mobile marketers were exposed to over USD$700m (£527.4m) in ad fraud, with another suggesting that advertisers are wasting up to USD$1.28m (£964k) per day. Despite it being on the rise, digital advertising is wide open to abuse. In this piece for ExchangeWire, Chris Liversidge (pictured below), Managing Director, QueryClick, explains that it’s not [...]
The Upside: How GDPR Will Level the Playing Field & Foster Innovation
GDPR is officially here, and according to a recent eMarketer survey, only 6% of firms said that they were ready for the new European Union privacy laws. Given the prospect of such a large-scale disruption, and the uncertain nature of regulatory enforcement, it’s easy to see why some in ad tech are panicking. In this piece for ExchangeWire, Amit Dar (pictured below), General Manager, U.S., Taptica, explains why the GDPR disruption has an enormous upside for ad tech – it [...]
How Can a UK SME Match Enterprise-Sized Competition?
Automation is the answer. It has become clear that while smaller companies have the benefit of both agility and innovation, delivering the same level of consistency and service offered by larger competitors can be a challenge. In this piece for RetailTechNews, Mike Cockfield (pictured below), managing director at Khaos Cloud, breaks down five fundamentals for streamlining processes that companies can use to optimise the complete customer experience. From selling direct online to popular marketplace sites such as eBay, even low-cost pop-up brick-and-mortar [...]
Brands Have Spoken: A Publishing Renaissance Is Coming
A growing demand from advertisers for brand-safe context and engaging content could herald a renaissance for the publishing industry, says Time Inc. UK’s Head of Marketing & Strategy, Paul Lowrey, in this piece for ExchangeWire. “Uncertainty was the only certainty” – this was how Campaign summed up 2017 for the ad industry. Ongoing Brexit uncertainty, a slowing economy giving rise to short-termism, and brand-safety issues begot by the terrorist online content scandal were key contributing factors to a [...]
Dear Publishers: Advertisers Need Your Help to Stay Effective in a GDPR’d Europe
The General Data Protection Regulation (GDPR) amplifies the reliance of advertisers in Europe on publishers’ consent and contextual data. After all, these factors are essential to the survival of the entire digital advertising ecosystem. In this piece for ExchangeWire, Eric Tucker co-founder & executive chair; and Nuno Jonet VP product (both pictured below) Pocketmath, aims to provide both discussion and practical suggestions for publishers. Targeting strategies that previously served advertisers will be crippled. Publishers will be compelled to evolve to survive. [...]
Get Creative with Machine Learning – The Future Is in Your Hands
No longer a ‘dark art’, machine learning (ML) is now accessible, affordable, and changing the way we create. In this piece for ExchangeWire, Kai Henniges (pictured below), CEO and co-founder, video intelligence, explains why we must think creatively about where ML can be applied best and be resourceful about utilising its abilities. Naturally, the building of machine-learning processes is a highly skilled area and bringing it in-house is an investment in people, skills, and time. But we’re witnessing the barriers to [...]
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