Romany Reagan
Executive Editor
Articles by Romany
IAB Europe Launches Public Comment for Its GDPR Transparency & Consent Framework Version 2.0; Broadsign Announces Agreement to Acquire Ayuda
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: IAB Europe Launches Public Comment for Its GDPR Transparency & Consent Framework Version 2.0; Broadsign Announces Agreement to Acquire Ayuda; TabMo Is First Mobile DSP to Use Fenestra’s Blockchain Technology; and Unruly signs global partnership with Formula 1. IAB Europe Launches Public Comment for its GDPR Transparency & Consent Framework Version 2.0 IAB Europe, the leading European-level industry association for [...]
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Teads Signs Exclusive UK & EEA Partnership with Guardian News & Media; Artefact’s International Trading Desk Partners with mediasmart
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Teads Signs Exclusive UK & EEA Partnership with Guardian News & Media; Artefact’s International Trading Desk Partners with mediasmart; Global’s Aquisition of Exterion Media Approved by CMA; and Jivox Completes USD$9m Financing Round. Teads Signs exclusive UK and EEA partnership with Guardian News & Media for inRead advertising technology Teads, a global media platform, has announced an exclusive UK and [...]
lastminute.com Set to Disrupt Marketing Industry with Launch of Playbook; Tappx Launches App-ads-txt.com to Drive Adoption for App-ads.txt
lastminute.com Set to Disrupt Marketing Industry with Launch of Playbook; Tappx Launches App-ads-txt.com to Drive Adoption for App-ads.txt; Lotame Unveils Unstacked Approach to Data Solutions for Publishers, Marketers & Agencies; Jivox Launches Program to Help Migrate Brands Using Ad Servers to a Personalised Dynamic Creative Optimisation Platform (DCO); Flashtalking Expands Global Footprint to Support Worldwide Growth; and Adform Secures Investment Highlighting Positive Future for Ad Tech. lastminute.com Set to Disrupt Marketing Industry with Launch of Playbook lastminute.com launched ‘Playbook’ on Wednesday (10 [...]
A Million Ads Launches Studio:Podcast; IAB UK Demands Higher Standards from Ad-Tech Ecosystem
A Million Ads Launches Studio:Podcast; IAB UK Demands Higher Standards from Ad-Tech Ecosystem; DoubleVerify Expands Mobile App Brand Safety Protection to Over 75 Content Categories; and Act-On Software Introduces ‘Marketing-as-a-Service’ Solution Act-On Accelerate A Million Ads Launches Studio:Podcast A Million Ads announced today (5 April) the launch of Studio:Podcast, a targeted release of their world-leading dynamic audio personalisation tool, built specially for podcast advertisers. Studio:Podcast enables brands and advertisers to create dynamic and personalised digital audio adverts that are delivered to users [...]
The Trade Desk Opens Doors for Global Advertisers to Reach Audiences in China; Sovrn Expands European Offering in Germany
The Trade Desk Opens Doors for Global Advertisers to Reach Audiences in China; Sovrn Expands European Offering in Germany; FreeWheel Launches DRIVE in the UK; VideoAmp Teams Up with Leading TV Programmers & OTT Platforms; and Pub Ocean & PubExchange Partnership. The Trade Desk Opens Doors for Global Advertisers to Reach Audiences in China In response to global marketers’ focus on China as a key growth market, advertising technology leader The Trade Desk has officially launched its programmatic ad buying platform in [...]
News UK Launches The Fifth; Mindshare Launches Audience-first Customer Decisioning Tool, DX
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: News UK Launches The Fifth; Mindshare Launches Audience-first Customer Decisioning Tool, DX; and Bidooh Signs New Partner in South Africa to Roll Out 500 Screens. News UK launches The Fifth – A New Influencer Marketing Agency On Monday (18 March), News UK announced the launch of The Fifth, an independent full-service influencer marketing agency. It will tell authentic brand stories [...]
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AppNexus to Grow Workforce Across UK & Europe; House of Lords Calls for New Regulatory Framework
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: AppNexus to Grow Workforce Across the UK & Europe; House of Lords Calls for New Regulatory Framework: Regulating in a Digital World; IAB Tech Lab Releases Final Version of App-Ads.Txt for Adoption; and Impact Secures £56 Million in Funding. AppNexus to Grow Workforce Across the UK & Europe AppNexus, a Xandr company, announced yesterday (14 March) that it has [...]
dataxu Debuts TotalTV Marketplace; BurdaForward Switches to AppNexus
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: dataxu Debuts TotalTV Marketplace; Yext Reveals New Oxford Circus London Headquarters; BurdaForward Switches to AppNexus Publisher Adserver; Flashtalking Debuts Universal Frequency Signaling; and Rubicon Project Implements Standardised Common ID with The Trade Desk. dataxu Debuts TotalTV Marketplace dataxu, a leading provider of programmatic marketing software for marketing and media professionals, has announced its TotalTV™ Marketplace, the largest curated advanced [...]
Merkle Unveils Dedicated Northern Hub in Edinburgh; Adjust Enters Partnership with Adways
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Merkle Unveils Dedicated Northern Hub in Edinburgh; Adjust Enters Partnership with Adways; Encore Digital Media Launches Finance Division; TabMo Activates DOOH, Connected TV & Audio on Hawk; and IgnitionOne Introduces Industry-First Creative Capabilities. Merkle Unveils Dedicated Northern Hub in Edinburgh Merkle, a leading technology-enabled, data-driven performance marketing agency, has opened a dedicated Northern hub in Edinburgh, which will service [...]
Why It’s Important for Marketers to Embrace UX
In today’s digital world, consumers’ attention span continues to decrease while expectations for online experiences increase. Research conducted by Google indicates that if sites take longer than three to four seconds to load, users are more likely to turn towards the competition. For a lot of marketers, user experience may not be front of mind, but it is now a vital part of their digital marketing strategy. In this piece for ExchangeWire, Maggie McKosky (pictured below), head of user experience & [...]
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