Romany Reagan
Executive Editor
Articles by Romany
Teads & Adform Join Forces to Guarantee Premium Programmatic Outstream; AppNexus Offers Buyers Fee-Transparent Supply-Side Platform
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Teads & Adform Join Forces to Guarantee Premium Programmatic Outstream; AppNexus Offers Buyers Fee-Transparent Supply-Side Platform; Adnuntius Enriches Geotargeting Capabilities with Digital Element’s IP Intelligence Solution; Pixability Launches First of its Kind Partner Programme to Enhance Cross-Channel Video Ad Campaigns; and Sovrn Holdings, Inc. Acquires VigLink to Expand Suite of Products & Services for Publishers. Teads & Adform [...]
S4 Capital PLC Merger with MightyHive, Inc.; App-ads.txt Released for Public Comment by IAB Tech Lab
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: S4 Capital plc Merger with MightyHive, Inc.; App-ads.txt Released for Public Comment by IAB Tech Lab; Global Eagle Brings New Technology & Revenue to Airlines in Programmatic Advertising Agreement with Inadvia; Deezer Brand Solutions Launches Mobile Programmatic Audio Advertising Through a New Partnership with Triton Digital; GroupM’s 2019 Ad Forecast: £14.93bn in New Investment, 3.6% Growth; DoubleVerify & Adform Announce [...]
ID5 at Scale in Europe, Rolling Out Its Shared ID Infrastructure Globally in 2019; Amazon Prime Video Seeks Agency Amid European Expansion
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: ID5 at Scale in Europe, Rolling Out Its Shared ID Infrastructure Globally in 2019; Amazon Prime Video Seeks Agency Amid European Expansion; Settlement Reached in DMEXCO Dispute; Voxnest Partners with DAX to Create Audio Monetisation Opportunities for Publishers; and Sublime Extends Its Range of Mobile Advertising Solutions to Offer Users a Truly Tailored Mobile Experience. ID5 at Scale in Europe, [...]
S4 Capital plc Appoints Michel de Rijk as CEO APAC; Zenith’s Programmatic Marketing Forecasts
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: S4 Capital plc Appoints Michel de Rijk as CEO APAC; Zenith’s Programmatic Marketing Forecasts; MightyHive Opens New Office in Stockholm; TimeOne – Mobile Enters Programmatic Audio Market with Trisonic as Exclusive Creative Partner; and Johnston Press acquired by newly formed company JPI Media. S4 Capital plc Appoints Michel de Rijk as CEO APAC S4 Capital plc (SFOR.L), a new era digital advertising and marketing services company, [...]
eBay Advertising Announces New Offer to Boost ‘Shopper Insights & Influence’; Travel Tech Company Sojern Announces Financing Round Led By TCV
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: eBay Advertising Announces New Offer to Boost ‘Shopper Insights & Influence’; Travel Tech Company Sojern Announces Financing Round Led By TCV; S4 Capital plc Third Quarter Trading Update: Continued Strong Growth; and Blockthrough Acquires PageFair, Creating an Ad-Block Revenue Recovery Powerhouse. eBay Advertising Announces New Offer to Boost ‘Shopper Insights & Influence’ eBay Advertising announced yesterday (15 November) the [...]
Oath Rebranded in Verizon Restructuring as ‘Verizon Media Group/Oath’; Advertising Association/WARC Expenditure Report
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: Oath Rebranded in Verizon Restructuring as ‘Verizon Media Group/Oath’; Advertising Association/WARC Expenditure Report; Xaxis report: Custom KPIs Used by Almost 9-in-10 UK Marketers Signalling Move to Accountable Strategies; and Trustworthy Accountability Group (TAG) Study Finds 84% Less Fraud in Tag Certified Distribution Channels. Oath Rebranded in Verizon Restructuring as ‘Verizon Media Group/Oath’ Verizon Communications Inc. announced Monday the rebranding of [...]
Global Makes Strategic Acquisition, Bringing DAX to Canada; Poor Data Management Costing Millions, Research by SBDS
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: Global Makes Strategic Acquisition, Bringing DAX to Canada; CMOs: Poor Data Management Costing Millions, Research by SBDS; Consumer Interest in Subscription-Based Apps Is a Boon for Marketers as Cost to Acquire Customers Drops by 50%; UK Brands Set to Unleash the Power of AI to Deliver More Personalised Digital Experiences by 2020. Global Makes Strategic Acquisition, Bringing DAX to Canada Global, the [...]
UK & US Unite Behind One Industry Standard Against Ad Fraud; WPP Shares Plunge 22% After Weak Third Quarter
UK & US Unite Behind One Industry Standard Against Ad Fraud; WPP Shares Plunge 22% After Weak Third Quarter;BuzzFeed Investigation Reveals Apps Installed on Millions of Android Phones Tracked User Behaviour to Execute a Multimillion-Dollar Ad Fraud Scheme; AccuWeather Teams with Ströer to Bring Advertising Opportunities to Germany; Sovrn Closes Huge Funding Round to Fuel Expansion UK & US Unite Behind One Industry Standard Against Ad Fraud The UK is one giant step closer to tackling online ad fraud, as of Tuesday this [...]
Risky Business: Navigating Privacy & Compliance in a GDPR World
If you are part of nearly any enterprise organisation, then May 25, 2018, is likely burned into your memory forever. That was the date when a new landmark privacy law, the General Data Protection Regulation (GDPR), took effect in the European Union (EU). In this piece for ExchangeWire, Cory Cowgill (pictured below), chief technology officer, Fusion Risk Management, explains that when an enterprise can assure customers and prospects that there are safeguards in place to monitor how their data is handled and [...]
Don’t Suffer from FOMO: How Advertisers & Publishers Can Do More with Data
In economics, markets need symmetry. If one side of the equation fails to thrive, the entire market will be at risk. In the mobile in-app advertising ecosystem, we need profitable publishers. If too many in-app publishers were to fail, advertisers will lose a critical channel they rely on to reach and engage their audiences. In this piece for ExchangeWire, Alon Golan (pictured below), head of product marketing, Fyber, explains that when publishers know more about their users – and are in [...]
Latest Posts
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GDPR's Full Force & Its Impact on Global Data Privacy -
Experts Predict What Monetisation Will Mean for Publishers in 2019 -
Teads & Adform Join Forces to Guarantee Premium Programmatic Outstream; AppNexus Offers Buyers Fee-Transparent Supply-Side Platform -
Fave Wants to Help SEA Merchants with Data & Partners -
What Are Your Blind Spots with Fraud Detection?