We as an industry talk incessantly about "platforms" as if ad tech was tripping over open APIs - which is not the case by the way. But what of the real platforms? Specifically the cloud and data infrastructure that help power our real-time eco-system. How do millisecond trades get done and ads served without latency issues?
For an efficient real-time eco-system you need real infrastructure. Brian O'Kelley often refers to AppNexus as the DSPP or SSPP of the industry. If that's the case then Equinix is the platform behind all of ad tech's scaled propositions.
In this episode Rory Murphy, Director, Market Development, Global Content & Digital Media at Equinix comes into the office to discuss the company's proposition and where they sit in the eco-system.