In this episode of TraderTalkTV, Jourdain Casale, senior director, solutions at Index Exchange, explains how header bidding works and the value of this tech for publishers.
Is it about yield? Is it about opening up all inventory classes to outlier demand? Header bidding is in vogue with publishers. During the discussion, Jourdain Casale covers the some of the following key areas:
– How header bidding works?
– Why header bidding can help increase yield on inventory and incremental income?
– How header bidding can help publishers open up new demand in the market?
– Moving beyond the ad server and evolving towards holistic yield management
– Given that a large number of vendors offer header bidding, should publishers be worried about latency and user experience from adding more tags on a page?
– How PMP and programmatic direct can be enhanced by header bidding?