Facebook have proven the value of native advertising by building a multibillion dollar ad business around it. Publishers have been trying to build a 'native' strategy. In this episode, we speak to Ari Lewine, co-founder of TripleLift.
Here, he discusses the opportunity of programmatic native; how publishers can make inventory available to programmatic buyers; and how the industry, outside of the big native media plays like Twitter and Facebook, can unlock the value of automated native buying.