"I think we all need to feel represented, both in the media and within organisations at all levels."
In our latest Voxpop, Sandra Arnold, regional head of learning, GroupM UK & EMEA, joins ExchangeWire editorial lead, Mariam Ahmad, for a chat about the challenges and progress of diversity and inclusion within the ad industry.
In particular, they delve into:
- GroupM's Empower initiative, aimed at fostering gender diversity and leadership
- Insights on the importance of diverse leadership in creating campaigns that resonate with a wider audience and combat stereotypes
- The barriers women face in ad tech and the strategies that the industry can employ to build a more inclusive industry landscape