Publica by IAS’s Chris Mottershead on the data-driven TV marketplace across APAC

Filmed on location at ATS Singapore 2023, ExchangeWire CEO Rachel Smith is joined by Publica by IAS's Commercial Director, Chris Mottershead to discuss what the data-driven TV marketplace really looks like across the APAC region.

In this Voxpop, Rachel and Chris discuss:

• The growth of FAST (free ad-supported streaming TV) services, and if this is the arrival of truly addressable TV

• The key challenges across the region, and reactions to ad fraud etc

• The most important metrics for campaign delivery

• Will spend continue to shift to data-driven TV?

John Still: John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.
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