Digital Turbine’s James Rogers on Harnessing the Power of In-Game Advertising

In-game advertising is an increasingly interesting proposition. James Rogers of Digital Turbine talks us through the challenges and opportunities.

In this ExchangeWire VoxPop, James Rogers VP brand sales, APAC joins us to discuss the rise of in-game advertising, and how the industry can capitalise. Recorded after an insightful panel session at ATS Singapore, James discusses:

• How can ads be tailored towards different audiences in-game?

• Overcoming the issue of ‘intrusion’ into gameplay?

• The rise of gaming across APAC compared to the rest of the world?

• The platforms that are working best for advertisers in the gaming ecosystem

Mariam Ahmad: Mariam joined ExchangeWire as Editor in May 2023. Within this role, her primary duty is to oversee the non-sponsored content division of ExchangeWire, focusing on pertinent topics in the industry. Additionally, she plays a role in producing original content through conducting interviews with industry experts, particularly in the audio and visual formats. Prior to joining ExchangeWire, Mariam held the position of Editor at Energy Digital, and Travel Bulletin magazine. Mariam holds a bachelor's degree from Western University and also has an MSc in media from LSE.
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