Whilst the events of this year have brought disruption to the ad tech industry, opportunities for growth have nonetheless found a way to the fore. In this Q&A, David Ribeiro (pictured below), user acquisition and monetisation team lead at mobile games publisher Voodoo, talks about the company’s current priorities and challenges, and elaborates on Voodoo’s partnership with Ogury. Who is Voodoo and what is your role? Voodoo is the world’s number one mobile games publisher. Our mission is to entertain the world. [...]

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Opportunity in the hyper-casual gaming space is burgeoning. Independent game developers need support in many areas to be able to maximise this opportunity. For this reason, AppLovin recently announced the launch of Lion Studios – a media devision to help indie game developers in a number of different areas. TheGamingEconomy speaks with Lion Studios’ president, Rafael Vivas (pictured below) about how Lion Studios intends to support them. TheGamingEconomy: Why has AppLovin launched its own media division, Lion Studios? Rafael Vivas: We saw the [...]

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