Starcom’s Roxanna Larizadeh on Commerce Media Strategies←Back to VoxPops
by Mathew Broughton on 17th Feb 2023 in VoxPops
In the final exclusive voxpop in the ExchangeWire RetailMediaHub, in association with PubMatic, Roxanna Larizadeh, commerce lead, Starcom, discusses commerce media strategies, and how these differ according to retailer type and verticals.
In this session, Larizadeh details:
- Retail media campaigns and differences in running activations between traditional and direct-to-consumer (DTC) retailers.
- How commerce media campaigns differ across specific verticals, such as luxury and FMCG.
- Personalisation options available for retail media campaigns.