• 'Programmatic Poses A Great Opportunity For Publishers Who Understand Their Audience'

    French start-up Adomik is scheduled to participate in a panel discussion on the evolution of the French programmatic, plus how to maximise publisher revenues using the technology at this week’s ATS Paris on (13 November). In a preview of the issues to be discussed, ATS Paris media partner Ad-Exchange.fr interviewed Adomik CEO, and co-founder, Nicolas Schueller, below is an English language translation.

    AEF: You are invited to moderate within ATS Paris a roundtable discussion on the emergence of an ecosystem multiple [...]

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  • 'Sales Jobs Will Be More Data-Driven And Less About Martini Lunches'

    In the countdown to this week’s ATS Paris, ExchangeWire catches up with Fabien Magalon, La Place Media, CEO, to get his insights on the French market, plus the brand perspective on programmatic, including attempts to meet a reported skills gap in the French market, plus the need for an overhaul in regulation there.

    EW: Air France will take to the ATS Paris stage this week to discuss activities with its in-house trading desk how much of an emerging trend is this [...]

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  • ExchangeWire European Weekly Round-Up

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week’s edition: Publicis tops its shopping spree; AppNexus at vanguard of click fraud fight; Europeans eye US success at ATS New York; Irish firms step-up growth ambitions. 

    Publicis Groupe’s Ongoing Acquisition Spree Raises Questions

    Publicis Groupe continued its 2014 expansion strategy this week with the announcement of its $3.7bn takeover with digital agency Sapient in a move that builds on its recent investments [...]

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  • Who Will Dominate The Future Programmatic Landscape?

    Vincent Potier, Captify, COO, reflects on  how ad tech has helped propel display advertising to become an arguable rival to search advertising, and asks whether programmatic advertising will be dominated by agency trading desks, the internet’s big Silicon Valley players, or if third-way players can lead the innovation? 

    The programmatic buying space is powering digital and radically transforming the media landscape for good. Programmatic is attracting more clients, driving the growth of digital and display, accelerating the migration of dollars, [...]

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  • AppNexus To Guarantee 'Fraud-Free' Traffic 

    AppNexus today (5 November) announced a tie-up with a host of third parties, including WPP’s Xaxis, DoubleVerify, Integral AdScience, to agree a common currency on what constitutes click-fraud, and also announced an initiative where it won’t charge advertisers for invalid traffic. 

    The announcements were made at the AppNexus Summit in New York, where CEO Brian O’Kelley told attendees the company has partnered with DoubleVerify and Integral AdScience to agree a common definition of what constitutes fraudulent traffic, in response to [...]

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  • 'Fixing Programmatic Trading Models'

    Ad tech’s meteoric rise is disrupting the current media landscape, but cross-device targeting, attribution and trading models, plus the ‘closed vs. open ecosystem’ debate must be addressed if the sector is to become the de-facto way for media to be bought and sold, according to speakers at the inaugural ATS New York. 

    ATS New York kicked off this morning and saw speakers from some of the sector’s leading companies, including AppNexus, Facebook, IPONWEB debate how the industry would [...]

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  • Facebook: 'We Can Make Ad Serving Incorporate Real Identity'

    Facebook will make its ATS debut this year in both New York and Paris to further explain its flagship ad tech product Atlas, which many have dubbed as a serious contender to Google’s ad stack. ExchangeWire caught up with Lori Goode, Facebook, head of Atlas product marketing (pictured), to initially explain the offering.   

    EW: What’s your reaction to advertisers’ questions over how Facebook Atlas can prove the link between Facebook users’ in-store purchases and the ads they’ve [...]

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  • Google’s Search History Shows The Way For Display

    Ahead of his ATS New York speaking engagement, John Snyder, Grapeshot, CEO, and veteran of the digital marketing space, reflects on how companies in the programmatic space can learn from Google’s emphasis on simplicity in the workflow process.  

    Back in 1997 I sold my keyword software business to one of the largest suppliers of content to big business. Hindsight is often 20:20 and today I scratch my head and think how wrong was I to believe [...]

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  • Does Publicis' Epic Acquisition Spree Add Value?

    Publicis Groupe has crowned its 2014 shopping spree with the announcement of its $3.7bn offer for digital advertising specialist Sapient, adding to its recent acquisition of mobile data management platform (DMP) RUN, plus last month’s £40m stake in Matomy. But questions still remain on how this adds value to its bottom line. 

    Publicis today (3 November) announced the pair’s definitive agreement of the transaction, which consists of a $25 per share all-cash offer for Sapient, with the resulting entity to be [...]

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  • #TraderTalkTV: Adap.tv Explains Programmatic TV Buying Execution

    ‘Programmatic TV’ is soon to become one of the buzz phrases of the ad tech industry, just as ‘cross-screen’, and ‘transparency’ are the de rigeur programmatic terms at present. But still, few people are actually aware of the intricacies of its execution, and potential. 

    In this episode of #TraderTalkTV Phil Duffield, SVP, international, Adap.tv, dispels some popular misnomers over both the term, and the possibilities the technology offers.

    Press play to see how he explains that programmatic TV buying is NOT A [...]

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