In today’s ExchangeWire news digest: the chair of the antitrust subcommittee in the US Congress calls on the public to help rein in Big Tech; the WFA’s latest Crisis Response Tracker reports a decrease in the number of international companies pausing ad spend; and Facebook files a lawsuit against 2 companies over data scraping.   Antitrust chair calls on public to help curb Big Tech   The chair of the antitrust subcommittee in the US Congress has called on the public to help curb [...]

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In today’s ExchangeWire news digest: Google plans to spend $1bn in licensing fees to acquire news content for its Google News Showcase feature; LUMA Partners publishes its Q3 Market Report, noting signs of recovery; and Google delays imposing a 30% in-app purchase fee on Indian developers as start-ups continue to explore launching a competitor.    Google pledges to pay news publishers $1bn for content   Tech behemoth Google has announced that it intends to pay news publishers USD $1bn (£772.5m) in licensing fees over [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: a federal court in the US has ruled to postpone a ban of Chinese-owned video app TikTok; Disney sells TrueX, the ad tech company it acquired as part of last year’s Fox deal, to Gimbal; the EU is reportedly close to approving a deal for Google to purchase Fitbit; and a group of Indian start ups are reportedly considering establishing [...]

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These are strange times, readers. COVID continues to tear away at the socio-economic fabric of the world. The once noble institutions of the ad tech ‘POWA’ breakfast, and the extended media lunch, have been reduced to sad Zoom/Google Meet/Microsoft Teams calls. And to top it all off, our industry is slowly being chewed alive in the cookie crunch.  I’ve always been a contrarian by nature. When things are going well, I am deeply sceptical and fearful of unseen disasters. When things [...]

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ExchangeWire is delighted to announce a content partnership with CCI, one of the largest digital marketing companies in Japan. The partnership will see exclusive international content from ExchangeWire.com translated into local language, and readers will be able to access the translated content on ExchangeWire.jp. Topics covered in this content will include industry issues and challenges, as well as growing areas of innovation within digital marketing and advertising.  Ciaran O’Kane, ExchangeWire’s CEO, had this to say about the partnership: ‘ExchangeWire has a [...]

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Transparency and trust are not new topics of conversation in the world of programmatic advertising. However, 2020 has seen these issues return to the fore as question marks were raised over whether the industry is doing enough to provide security and clarity across the supply chain. IAB UK spoke to members of their Display & Data Steering Group to hear their thoughts on where we are currently, and what more needs to be done to improve accountability and increase transparency throughout [...]

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In today’s ExchangeWire news digest: Chinese regulators review a potential antitrust probe into Google; executives from a number of Indian start-ups discuss launching a competitor to Google’s Play Store; and AT&T loses its appeal over DirecTV ‘robocalls’.   China prepares antitrust suit against Google   China is gearing up for an investigation into Google over allegations of anticompetitive behaviour. According to sources close to the matter, China’s regulator has submitted a case to the State Council’s antitrust committee for review. The prospective probe comes after [...]

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In today’s ExchangeWire news digest: Amazon introduces contactless biometric payment system, Amazon One; Google seeks to reassure the EU Commission that its acquisition of Fitbit will not risk user privacy or harm market competition; and US TV advertising spend is projected to slip $5bn by 2023.   Amazon launches Amazon One biometric payment system   E-commerce giant Amazon has introduced a new payment system that will allow customers to use their palm to make purchases at its Go stores. Shoppers will initially have to [...]

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