In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: MediaMath partners with Rubicon Project and Havas to re-imagine the supply chain; Triton Digital integrates Centro’s basis platform with the a2x programmatic marketplace; ICO report into the adtech industry published; NGDATA enables marketers to design and deliver data-driven, individualised campaigns in minutes, not weeks; and Merkle launches transaction data analytics tool, Merkle Wallet, in UK market. MediaMath partners with [...]

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On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Chris Stephenson, regional head of strategy and planning at PHD Media, to discuss the latest news in ad tech and martech. On this week’s episode: – The Global Alliance for Responsible Media, formed by a wide range of global brands and media platforms, has launched in Cannes this week to hold the industry to account to tackle harmful and misleading content. How effective will these [...]

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Browser-level privacy protections have hit the headlines in the last two months, with each of the major internet browsers imposing some level of restriction on the use of third-party cookies. ExchangeWire speaks to Jascha Kaykas-Wolff (pictured below), chief marketing officer at Mozilla, on why they are imposing tracking protections by default on the Firefox browser, and how the firm aims to work with the advertising industry on user privacy. What prompted the decision to enable Enhanced Tracking Protection by default on [...]

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When it comes to the advertising industry, China has long been thought of as a ‘sleeping giant’. A huge potential market which has not yet been fully capitalised upon, due to reasons such as regulatory scrutiny and dominance of local corporations. In this article for ExchangeWire, Anna Forbes (pictured below), UK general manager at The Trade Desk, proposes five reasons why the giant has heard its alarm clock, and why the advertising industry should therefore be looking at investing more heavily [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Triton Digital announces acquisition of podcast powerhouse Omny Studio; MediaMath launches industry’s first contextual ad targeting solution for programmatic video; GroupM updates 2019 worldwide advertising forecast; TripleLift announces partnership with major New Zealand publisher consortium; and DoubleVerify global study: Brand safety incidents on mobile apps increase three-fold, as ad budgets shift to mobile. Triton Digital announces acquisition of [...]

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Despite not being an especially novel format, the popularity of podcasting has skyrocketed over the past few years, in part due to the ease of access afforded by audio streaming platforms. Podcasts have been proven particularly popular amongst the 18-34 demographic, with over half now trusting them over traditional television and radio broadcasts. ExchangeWire speaks to Sophie Harding (pictured below), trends and insights director at Mindshare UK on why podcasts appeal to millennials, what opportunities this holds for advertisers, and how [...]

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It’s the time of year again when the media herd heads to Cannes. Cannes has always been a weird event for ad tech. Never invited into the main tent by the event organisers for fear of backlash from the ‘creative’ types, ad tech has built its own mini fringe festival around the main event. And let’s be honest here, it’s way more fun. I am not one of those hypocrites who badmouths the festival, while still indulging myself in copious [...]

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In their latest piece for ExchangeWire, the IAB’s Display and Data Steering Group consults with its committee members, namely PubMatic; OpenX; IndexExchange; Teads; AppNexus, a Xandr Company; Rubicon Project; and Oracle Data Cloud, for their answer to the question: How do we boost transparency in digital advertising? It’s no secret that the digital advertising supply chain is a complex and often invisible process. It involves a number of intermediary players which, paired with a lack of transparency in some parts of [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: ADmantX launches Homepage Intelligent Solution to help boost ad revenue for publishers; PubMatic releases report on supply path optimisation; Programmatic Guaranteed: Smart is now activated globally within Google Display & Video 360; CAN launches ethical advertising initiative; IX Open highlights: Index Exchange covers new programmatic industry leaps in identity, speed and partner value; and Adjust secures one of [...]

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This week’s edition of The MadTech Podcast was recorded in front of a live audience in Cologne, with special guests Matt O’Neill, General Manager, Europe, The Media Trust; Marius Rausch, VP & Managing Director Central Europe, AppNexus, A Xandr Company; and Daniel Gerold, Director, Digital Technology, G+J EMS, discussing latest news in ad tech and martech. On this week’s episode: – Competition in the universal log-in space, with the launch of M-Login set to rival established players such as NetID. – Apple announcing [...]

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