The MadTech Sketch: Welcome to the No Data Zone
On today's MadTech Sketch, Ciaran O'Kane maps out the concept of the No Data Zone, or NDZ, and what it means for the ad tech ecosystem. Ad tech will have you believe that programmatic is putting the right message in front [...]
EssenceMediacom's Laura Wade on Sustainability in Fashion, Retail Tech and the Green Potential of AI
On this week's MadTech Podcast, Laura Wade, EssenceMediacom's VP, sustainability, joins ExchangeWire head of content John Still and COO Lindsay Rowntree to discuss sustainability within ad tech, focusing on consumer demands around ESG in the UK, Walmart's foray into tech, Character.AI's [...]
The Great Outdoors: the Global Growth of OOH
In this feature, Hannah Dillon takes a look at the impact of OOH and DOOH technologies across the globe, pinpointing what’s working best in which region. Out of Home (OOH) advertising is a burgeoning market, forecast for global growth of USD$11016.26m [...]
TikTok Unveils Plan to Assuage EU Regulators; Chinese AI Groups Sidestep US Restrictions
In today's ExchangeWire news digest: TikTok announces "Project Clover" in response to data privacy concerns in Europe; AI firms in China turn to third parties and cloud software to workaround US chip restrictions; and crypto bank Silvergate announces its closure. TikTok [...]
White House Backs Bill to Ban TikTok; Musk Ordered to Increase Twitter’s Human Moderators
In today's ExchangeWire news digest: Washington endorses legislation to ban TikTok; Brussels tells Musk to hire more human moderators for Twitter; and e-commerce platform Shopee reports its first-ever quarterly profit. Washington supports bill to ban TikTok The White House has endorsed new [...]
'The Inevitable Disruption of an Inefficient System': State Your Case on Sustainability
ExchangeWire’s Industry Review returns in May 2023. One of our key themes is sustainability, an issue that the industry can't, and shouldn't, ignore. As all industries are encouraged to look at their own impact on the environment, advertising is looking more [...]
'A Recalibration is Overdue': have your say on measurement, attention and context
ExchangeWire’s Industry Review returns in May 2023, and there’s still time for you to lead the discussion. We’re taking a look at each of our industry-defining themes this week, starting with measurement, attention and context. Getting the big decisions right matters, [...]
The MadTech Podcast Special: The Evolution of Digital Supply Chains
In our latest episode of The MadTech Podcast Special, Emma Newman, chief revenue officer, EMEA at PubMatic, joins ExchangeWire head of content John Still. Together, Newman and Still discuss issues including efficiency, transparency, and the key challenges impacting digital supply [...]
The Road To ATS London: Industry Obsessions in 2023
Ahead of our flagship ATS event in London, ExchangeWire took to Old Street for The Road to ATS London. This exclusive event for agencies, brands, and publishers gave an insight into the industry’s most pressing topics and a preview of [...]
The Evolution of OOH
By the start of 2020, the Out of Home (OOH) advertising had experienced growth for 36 consecutive quarters. Despite being one of the oldest forms of advertising, OOH has seen tremendous development in tandem with technological advancements. This has been [...]
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