In today’s ExchangeWire news digest: Google announce they will postpone plans to test their FLoC solution in Europe after concerns emerge that it breaches EU data laws; TikTok parent-company ByteDance acquire Moonton Technology to bolster their Nuverse gaming unit; and video impressions grow in the US thanks to increased investment in programmatic and CTV advertising.   Google hold off from testing FLoC in Europe due to regulatory fears Google have announced that they will not make their FLoC (Federated Learning of Cohorts) targeting [...]

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In today’s ExchangeWire news digest: Microsoft reportedly enter talks to acquire Discord for at least USD $10bn; app economy business platform ironSource merge with Thoma Bravo Advantage; and Netflix are rumoured to be contemplating licensing their original series to linear broadcasters.   Microsoft mull $10bn Discord acquisition US tech giant Microsoft have reportedly entered talks with Discord over buying the gaming-centric chat service. According to sources close to the matter, Phil Spencer, head of Microsoft’s Xbox gaming unit, is leading discussions over the [...]

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In today’s ExchangeWire news digest: Coupang, “the Amazon of South Korea”, goes public in the US; research from InMobi finds that 60% of India’s adult gamers are aged between 45 and 54; and HBO Max generates USD $80m from upfront deals ahead of the launch of its accompanying ad-supported offering.   South Korean ecommerce giant Coupang files IPO Coupang, the ecommerce company dubbed “the Amazon of South Korea”, have made their debut on Wall Street. The business’s initial public offering (IPO), filed last [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: BuzzFeed announce they will shutter the national news operations of recently-acquired HuffPost; the China Advertising Association have developed an IDFA alternative, CAID, which could bypass Apple’s ATT privacy update; Disney are expected to usurp Netflix as the most popular streaming provider by 2024; and ByteDance expand to Singapore in an effort to distance themselves from privacy concerns over China.   BuzzFeed closes [...]

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In today’s ExchangeWire news digest: a group of 15 US attorneys general have updated their antitrust lawsuit against Google to extend their claims to the Privacy Sandbox; ByteDance expands to Singapore as Chinese companies move to the “neutral city” to meliorate global regulators’ privacy concerns; and UK consumer spend on at-home entertainment spend reaches a record high in 2020.   US antitrust suit targets Chrome’s Privacy Sandbox Antitrust regulators in the US are taking Google to court over their plans to replace third-party [...]

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In today’s ExchangeWire news digest: analysts predict that Disney will become the world’s biggest streaming company by 2024; the Wikimedia Foundation, have launched a new commercial product that will charge Big Tech for using Wikipedia content; and Australia records lower ad spend during the start of 2021, with digital proving a welcomed exception.   Disney to beat Netflix to title of world’s biggest streamer by 2024 Disney is expected to usurp Netflix as the world’s most popular streaming service. The forecast comes after [...]

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Didomi builds technology that allows organisations to place customer consent at the core of their strategy, and the most recent step in this journey is the expansion of its compliance solution to collect consent for connected TV (smart TV) and OTT applications.  Thanks to a bespoke Didomi CMP, CTV app publishers are now able to integrate a compliant and performant consent architecture into their video on demand (VoD) experiences, whether they are subscription-based (SVoD) or advertising-based (AVoD).     Connected TV advertising: The next [...]

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Shortly before Google sounded the death knell for the third-party cookie, Apple revealed that the long-mooted deprecation of its Identifier for Advertisers (IDFA) would take place in the Spring as part of an iOS 14 beta release. As part of the wide-ranging changes, Apple also announced that it would be implementing a privacy protection framework, dubbed App Tracking Transparency (ATT), whereby users will be offered the choice of whether or not they wish to be tracked across third-party apps. Initial turbulence and [...]

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In today’s ExchangeWire news digest: China’s big tech firms test CAID, a tool that will enable them to skirt Apple’s new privacy rules; Google have lost their appeal against a lawsuit alleging that their Chrome browser tracked individuals whilst using Incognito Mode; and Apple report that the number of UK jobs supported by their App Store increased by over 10% last year.   Chinese iOS 14 workaround CAID could spell trouble for Apple A number of China’s largest tech firms are reportedly testing [...]

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