• ATS London 2021: Putting Your Currency to Good Work - Data Management & Activation

    First-party data is the new industry currency, so what does good data architecture look like for publishers and brands, and how can this be put to best use? ExchangeWire's Lindsay Rowntree aims to answer this question with the aid of [...]

  • Predictions 2022: DOOH and OOH

    In the second article in ExchangeWire's 2022 predictions series, industry experts predict what next year will hold for the traditional and digital out-of-home sector, which has face particularly stark challenges over the course of the coronavirus pandemic. Innovation in creative, context, [...]

  • ATS London 2021: Measurement is Everything - Fixing the Fundamentals

    The focal issue of measurement in the privacy-first ecosystem is covered in this ATS London 2021 panel featuring Lara Izlan, ITV; Alex Petrie, Skyrise Intelligence; Barbara Henao, Essence; Lavinea Morris; M&C Saatchi Performance; and Ross Nicol, Zefr. The conversation was [...]

  • ATS London 2021: Levelling Up - Navigating the New Mobile Ecosystem

    In this ATS London 2021 panel, Katie Atkinson, The Runway Media; Will Dorling, AdColony; Phillip Gale, InMobi; and Saikala Sultanova, Product Madness, discuss how the mobile ecosystem has been affected by the deprecation of Apple's Identifier for Advertisers (IDFA), and [...]

  • ATS London 2021: Data-Driven TV Part 1 - Go With the Show

    In the first of two panels focusing on TV at ATS London 2021, ExchangeWire's Ciaran O'Kane oversees discussion on the modern business model for internet-enabled TV between Alex Khan, Unruly; Jenny Biggam, the7stars; and James Brown, Magnite.

  • ATS London 2021: New Rules of the Road - Beyond Personalised Marketing

    In the opening panel discussion of ATS London 2021, the industry's adaptation to consumer-centric and privacy-first marketing was discussed by Travis Clinger, LiveRamp; Isabelle Baas, Starcom UK; Tom Obafemi, Lean Digital; and Steve Pereira, Captify. ExchangeWire's Lindsay Rowntree oversaw proceedings.

  • The Irish DPC Slapped With Corruption Allegations; South Korea Place Big Tech Under the Microscope

    In today’s ExchangeWire news digest: The Irish DPC are slapped with a corruption complaint filed by noyb; Apple and Google could face fines of 2% under new Korea laws; and Niantic receive a hefty USD$300m (£224.5m) investment from Coatue.   The Irish [...]

  • ExchangeWire Data Infrastructure Review

    The data-driven marketing data stack is a complex stew of TLAs and overlapping technology. From a publisher and marketer perspective it can be difficult to discern what technology matters most for day-to-day functions. At a high level, there are [...]

    The data-driven marketing data stack is a complex stew of TLAs and [...]

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  • Predictions 2022: Media Buying & Brand Marketing

    In the first article in ExchangeWire's 2022 Predictions Series, experts from across the media and marketing industries examine how the media buying and brand marketing landscape is set to evolve in the year ahead. Attention to go mainstream 2022 will be the [...]

  • WhatsApp Update Privacy Policies; Pakistan Again Removes TikTok Ban

    In today’s ExchangeWire news digest: WhatsApp update privacy policies after hefty fine; Pakistan removes ban on TikTok; and Lydia adds crypto trading to their platform to allow alternative currency options for users.   WhatsApp update privacy policies subsequent to Irish ruling   WhatsApp have [...]