It’s been a year of big change for display advertising – 25 years on from the first banner ad, browsers’ restrictions on third-party cookies are shaking the foundations of display advertising. At the same time, new opportunities for advertisers are developing across connected channels such as DOOH and CTV. So where does display advertising stand in a post-cookie world where there is so much digital choice? As ever, disruption comes hand in hand with innovation and display advertising stands to [...]

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As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is mobile and in-app advertising. With technical developments and the early-stage rollout of 5G bolstering the sector, with display advertising facing uncertainty, will next year bring about a further shift to mobile? Challenges, but moving in positive direction Many other topics have overshadowed mobile [...]

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As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is in-game advertising, where marketers are increasingly realising the value in the medium as a result of a diverse and engaged audience, esports growing at a phenomenal rate, and implementation of sophisticated technology solutions. Expect shifts in 2020 The stats and headlines continue to [...]

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As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is the rise of contextual advertising solutions. While hardly a nascent targeting method, it is set to come to the fore with privacy pressures upon cookie-based solutions, though can contextual advertising answer questions over its effectiveness, and is it too set to [...]

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As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is identity, which has seen renewed focus through 2019 following the implementation of privacy-first mechanisms by browsers and looming action from regulators. The decline of addressable audiences 2020 will be the year when the proportion of users identifiable through third-party cookies drops below 50%. [...]

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As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is privacy. The topic dominated 2019, following the release of the ICO’s update report on ad tech and real-time bidding in June, and is set to continue at the forefront of industry conversation in 2020 with the implementation of the California Consumer [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Kinetic launches OOH behavioural planning platform; Primis partners with Reuters; PubNative partners with fluct; impact of cookie matching on publishers assessed; Tappx to launch CTV programmatic server-side ad insertion platform. Kinetic launches OOH behavioural planning platform Kinetic, one of the UK’s largest out of home (OOH) agencies, has announced the launch of its new behavioural audience planning platform, Journeys, in [...]

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