Total Media’s Kieren Mills on Reuters’ Partnership with Gannett, Growth in Streaming Advertising and Netflix’s Sports Success
In this MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Kieren Mills, head of broadcast at media agency Total Media to look at the latest in publishing and streaming. They discuss Reuters’ recent partnership [...]
EU Pushes to Conclude Investigation into X’s Content Moderation; Reddit Introduces New Features for Advertisers
News in brief: EU Pushes to Conclude Investigation into X’s Content Moderation; Reddit Introduces New Features for Advertisers; Livestreaming Shopping App Whatnot’s Valuation Rises to $5B EU Pushes to Conclude Investigation into X’s Content Moderation Top officials in the European Commission (EC) [...]
Nexta’s Jonas Allaoua on Integration, Optimisation and Attribution in Retail Media
In this TTTV, Ciarán O’Kane is joined at the whiteboard by Jonas Allaaoua, junior data scientist at Nexta, to discuss integration, optimisation, and attribution in retail media. Jonas expands further on: Making effective campaign optimisations based on budget allocation The importance of looking [...]
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