December 2016 saw the outing of Methbot, a botnet controlled by a single group in Russia, operating out of data centres in the US and the Netherlands. According to White Ops, responsible for bringing Methbot’s work to light, it was generating USD$3-5m (£2-3.4m) in fraudulent revenue per day by targeting the premium video advertising ecosystem. Writing exclusively for ExchangeWire, Steve Sullivan, VP, Partner Success, Index Exchange, [...]
The digital ad space will continue to grow and prosper in 2017, but so will certain risks. There will be more opportunities for ad placements within mobile apps and mobile messaging programs, but, as Asaf Greiner, Founder and CEO of Protected Media explains to ExchangeWire, at the same time there will be the risk that only a low percentage of the ads will be viewable.
As a result of this risk, currency has [...]
Oracle’s Marketing Cloud offering has evolved rapidly following a string of acquisitions over the last five years: Eloqua, 2012; Responsys, 2013; BlueKai and Datalogix, 2014; Maxymiser, 2015; and AddThis & Crosswise, 2016. In August 2016, Laura Ipsen (pictured below) moved from Oracle’s Global Industry Solutions Group (technology solutions for retail, financial services, utilities, public sector, etc.) to Oracle Marketing Cloud as SVP and general manager, replacing Kevin Akeroyd, who left the company.
During an interview at Oracle’s Modern Business Experience event [...]
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On 31 January, the Q3 2016 AA/WARC Expenditure Report results were published, showing a rise of 4.2% in UK ad spend year-on-year – a total of £5.14bn over the quarter. Ad spend is also predicted to grow 3.2% in 2017. Headline growth was driven by a 15.3% increase in internet spend, in turn boosted by a growth of 45.6% in mobile spend.
Other notable increases in UK ad spend came from digital out-of-home (DOOH) and TV, seeing a growth [...]
Asia-Pacific comprise many different countries and markets, resulting in multiple data inputs and a fragmented publisher community. This has made it challenging to gather data and build audience segments relevant for marketers in the region.
In this week’s Q&A, Eyeota’s CEO and co-founder Kevin Tan and Skimlinks’ head of audiences Ed Thomas discuss challenges the industry still face in establishing accurate user profiles and managing misconceived mindsets that audience data should be provided free with inventory buys.
The two ad tech [...]
On 29 January, Marc Pritchard, global chief brand officer at Procter & Gamble, delivered a keynote at the US IAB Annual Leadership Meeting, which has since sent shockwaves through the advertising industry, and rightly so. Calling out the media supply chain as murky at best, and fraudulent at worst, Pritchard said it’s time to get tough and delivered four key actions to the industry for 2017: adopt one viewability standard; implement accredited third-party [...]
Facebook’s mission (quoted on the company’s Facebook page) is: “To give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.”Connecting the world
Mark Zuckerberg, Facebook founder and CEO, said last week (1 February, 2017): “Our mission to connect the world is more important now than ever. [...]
In a special edition of TraderTalk TV, ExchangeWire speak with Damien Healy, COO, Xaxis EMEA about the growth of data and how it’s used, the rise of artificial intelligence, and how this impacts the changing role of the marketer.
This episode was filmed in Healy’s tech lab, his personal space where, as a self-proclaimed technologist and futurist, he builds drones, experiments with VR, and houses one of the most powerful computers in the country.Marketers as data curators
The discussion between Healy and ExchangeWire’s head [...]
On 20 January Google announced some fairly significant changes to the way you will be able to track videos on YouTube. The changes, intended to make YouTube better in a mobile, cross-screen world, according to Google’s Inside Adwords blog, mean that the legacy technologies of pixels and cookies will have limited usage across YouTube from now on, to make way for mobile-first solutions.
The move is off the back of Google’s claim that over 50% [...]
Not long ago, brands would not have believed they would need to consider chatbots as part of their marketing strategy; but with their exponential growth and with messaging apps entrenched within our daily lives, such is the world we now inhabit. Ed Preedy (pictured below), MD for Europe, GumGum, explains to ExchangeWire how image recognition can take chatbot marketing to a whole new level.
Chatbots are by no means a new phenomenon. But when Facebook opened their Messenger platform to third-party developers, [...]