IAB UK recently launched National Anti Click-Through Rate Day to highlight the industry’s over reliance on vanity metrics for measuring digital ad effectiveness. This lighthearted message underlines a more serious need for advertisers to move away from CTR, which only provides a very narrow view on campaign success. To support this message, the IAB released a Measurement Toolkit to help support advertisers as they transition to more robust effectiveness metrics. The IAB Measurement Toolkit consolidates current best practices and provides guidance [...]

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Video is the holy grail of sight, sound, and motion; but what impact does ad format have on its ability to engage users? ExchangeWire speaks with Kai Henniges (pictured below), CEO and co-founder, Video Intelligence, who explains why video advertising must be in a contextual environment to create trust between users and publishers. ExchangeWire: What is the importance of contextual video and creating the best video environment for the end user? Kai Henniges: The digital media space needs to learn from past [...]

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The resurgence of e-commerce in Southeast Asia has helped mitigate the decline in postal mail volumes, but it has also raised last-mile delivery challenges. To address this, Singapore Post (SingPost) is looking to build up its network and offer more options for consumers to receive and send packages. Established more than 160 years ago, SingPost in 2016 launched its Regional E-commerce Logistics Hub, which has a sorting capacity of 100,000 parcels a day. Parcel volumes in November 2018 climbed 25% year-on-year [...]

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We are big believers in the direct-to-consumer (DTC) segment. We firmly believe this will be a big trend, not only in marketing, but also in the wider economy over the next ten years. The rise of media platforms, like Facebook and Google, commerce platforms (Amazon, Alibaba, Shopify, et al), data-driven buying, and a fundamental change in consumer behaviour, have provided the perfect opportunity to spin up agile direct-to-consumer companies. Some are calling this the ‘democratisation of capitalism’, where transnational startups can compete [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Trustworthy Accountability Group Launches New Anti-Piracy Initiative to Protect European Brands; Pub Ocean Introduces Industry-First Real-Time Revenue Analytics Platform for Digital Publishers; AT&T Consolidates its Open Programmatic Spend on the AppNexus DSP; Adjust Raises The Bar With A New Industry Standard In The Global Fight Against Mobile Ad Fraud; and IAS Earns IAB Tech Lab Service Excellence Award Trustworthy [...]

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In this week’s episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane and COO, Rachel Smith, are joined by Danny Spears, commercial director of The Ozone Project to discuss DTC, Apple, and The Cairncross Review. In this episode: – Former Oath CEO Tim Armstrong’s move into DTC with his new company, DTX – Apple’s attempts to ‘save’ journalism by launching a news subscription service – The key takeaways from The Cairncross Review and the recommendations to build a sustainable future for journalism. The MadTech Podcast [...]

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In this edition of Weekly Focus APAC: Potential Walmart Exit Posed as Players Work to Comply with New India E-commerce Rules; SingPost Pledges to Make Delivery Amends; Indonesia Coffee Chain Rides on Grab Delivery; and Online Fashion Retailer Snags £175m in Series D. Potential Walmart Exit Posed as Players Work to Comply with New India E-commerce Rules As market players work to comply with India’s new e-commerce rules, suggestions have emerged that Walmart may abandon its Flipkart acquisition deal in response to [...]

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So, you’ve invested in a data technology platform. Now what? Speaking exclusively with ExchangeWire, Umberto Torrielli (pictured below), co-founder and managing partner, SBDS, explains the many business considerations for data technology investment, and why he and his partner founded a company to help from start to finish. ExchangeWire: Why did you create a consultancy focusing on data technology platforms? Umberto Torrielli: SBDS came from the realisation that there’s a clear skillset gap in the market around helping publishers, marketers, and technology companies [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Taptica Acquires RhythmOne; Snap Inc. Announces Q4 & Full Year 2018 Financial Results; and IPA Issues Urgent Call for Platform-Neutral Register Taptica Acquires RhythmOne Taptica, a global leader in advertising technologies, announced on Monday (4 February) the acquisition of RhythmOne for USD$176m (£136m) in an all-stock deal, pending shareholder approval. RhythmOne provides cross-screen solutions focused on connected TV [...]

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