In this exclusive article written for ExchangeWire, Matthew Goldhill (pictured below), founder and CEO of Picnic Media, discusses how the recent moves to phase out the third party cookie will be a positive shift for consumer privacy, yet such moves should be supported with the creation of an attractive and engaging environment for the user. Coming out in praise of Google’s Accelerated Mobile Pages (AMP) project isn’t necessarily the best way to win friends among web developers. Four years since the [...]

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In his latest article penned for ExchangeWire, Independent Ad Fraud Researcher Dr. Augustine Fou (pictured below) discusses the risk publishers face by allowing third-party vendors to serve ads into slots on their sites. Would you let someone stick their germ-ridden, muddy fingers in your cookie dough, right before you eat it? Ew, of course not. But that is exactly what publishers are allowing to be done to them by allowing ads from programmatic sources to be served into ad slots on [...]

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With International Women’s Day on 8 March, ExchangeWire asked leading women in the industry if they feel we are any closer to gender diversity, the positive initiatives taking place, and what work still needs to be done. Twenty five brilliant women share their views on their experiences as women in the industry, as well as the steps they believe need to be taken, to encourage more workplace and industry gender diversity; from workplace flexibility, training for women in leadership positions, [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Silverbullet acquires Videobeet Italia S.R.L.; Azerion acquires leading digital ad experts Collective Media Europe; BDG selects Rubicon Project as preferred PMP partner; FreeWheel releases ‘The Delicate Art of Balancing Ad Load’; Wireless and Bauer Media join forces to launch Octave Audio. Silverbullet acquires Videobeet Italia S.R.L. Silverbullet, the data-smart marketing services company, has announced the acquisition of independent trade desk [...]

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Writing exclusively for ExchangeWire, Jon Goulding (pictured below), CEO at Atomic, discusses the future of creative agencies, the role of data in long-term success, and the coordination of strategic and creative teams. There are lots of people out there saying there is a crisis in creativity in the world of advertising. It isn’t a new state of affairs, but its effects have become plainer to see in recent times. Industry bodies and agencies are now discussing the way forward. And what’s [...]

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In this exclusive interview, Luke Fenney (pictured below), vice president, publisher sales, international, Index Exchange, speaks with ExchangeWire on the future of the programmatic industry, and what the various underlying fluctuations affecting the sector mean for all players involved. Which channels are set to benefit most strongly from prioritisation of data-driven thinking? How can these be incorporated into existing “programmatic models”, and by contrast where does programmatic need to adapt to the channel in building a full media-buying strategy? Over the last [...]

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Following the recent news of the 404 bot scheme which purportedly generated fake browser data in order to harvest advertiser media spend, Dr. Augustine Fou, independent ad fraud researcher, writes exclusively for ExchangeWire on the potential limitations of fraud filtering technology. This week brought news of yet another bot that ate 1.5 billion ad impressions through fraud. But this is both good news and fake news. On the one hand, the reports of this 404bot made people realise that industry standards [...]

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In this exclusive article written for ExchangeWire, the team at The Programmatic Advisory discusses the opportunity in emerging channels, namely audio, gaming, DOOH, and VR, and the factors which are currently hindering their widespread adoption. Programmatic has worked hard to shed its reputation as remnant inventory, earning itself a seat at the established media table. But now, it finds itself fighting an uphill battle against regulation, cookie depreciation and tracking restrictions. While change is on the horizon and many vendors look [...]

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Writing exclusively for ExchangeWire, Raphael Rodier (pictured below), chief revenue officer, international, at Ogury, discusses how the digital advertising ecosystem is set to fundamentally shift from a data-driven model to a choice-first environment. It doesn’t matter what anyone says, effective digital advertising is tough. You need to understand and engage consumers on mobile, generate measurable returns from all ad spend, and build user trust. It’s never been easy. And for years you’ve been told that the solution lies in data. More [...]

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