AT&T Look to Sell Xandr; GlobalBees Raise $150m
In today’s ExchangeWire news digest: AT&T rush to sell off Xandr; GlobalBees raise USD $150m in a series A funding round; and Netflix beat subscriber and revenue expectations, but miss their target earnings. AT&T in rush to sell Xandr ad tech unit US telco giant AT&T are racing to sell off their Xandr ad tech unit, which is racking up several millions in losses annually and “has been grossly mismanaged by AT&T”, according to a report from Axios. It’s currently understood that [...]
Contextual Advertising: AI's Answer to a Cookieless World
in Deep Dive
Over the last 30 years, the digital advertising landscape has evolved immeasurably. Having adapted to audience responses to become much more targeted towards consumers, the industry has come a long way from its origins, where simple banner ads were seen as the most effective way to target audiences. Since then, we’ve witnessed the introduction of pop-up ads, ad blockers, in-image formats and even social media advertising. Times undoubtedly change, but so too have the tactics deployed by advertisers. Seedtag has produced [...]
Over the last 30 years, the digital advertising landscape has evolved immeasurably. [...]
Fast Radius Go Public Via SPAC; Chaka Raise $1.5m Pre-Seed
In today’s ExchangeWire news digest: digital manufacturing company Fast Radius go public via a USD $1.4bn SPAC deal; Nigerian trading platform Chaka raise USD $1.5m in pre-seed funding; and the UK government consider tighter regulations for streaming platforms. Fast Radius go public via SPAC deal Digital manufacturing company Fast Radius are going public through a deal with ecological-focused special purpose acquisition company (SPAC) ECP Environmental Growth Opportunities Corp. News of the deal, which values Fast Radius at USD $1.4bn (£1.03bn), was broken [...]
Five Challenges & Changes Ahead of Marketing Nirvana
Writing exclusively for ExchangeWire, Bedir Aydemir, Head of Audience and Data, Commercial, News UK and judging panel member for The Wires Global 2021, outlines key immediate challenges the digital advertising industry faces in the post-cookie environment. I’m an optimist when it comes to digital advertising. I foresee a world where engaging adverts are placed in front of the right person, at the right time and in the right place in order to create positive real world outcomes for clients and agencies. [...]
Zoom Acquire Five9; Australian Esports and Gaming Revenue to Rise 7.5% to 2025
In today’s ExchangeWire news digest: Zoom acquire cloud communications company Five9; a PwC reports finds that Australia’ esports and gaming revenue will grow by 7.5% each year to 2025; and Indian news and social network startup Inshorts raise USD $60m in funding. Zoom expand cloud operations by acquiring Five9 Zoom have acquired Five9 in an all-stock deal worth USD $14.7bn (£1.1bn). The move marks the video chat service provider’s intention to stake a claim in the profitable cloud contact market. Established two decades [...]
2 Years, 2 Imperatives: How to Focus Efforts During the Cookieless Delay
Following an article from Eyeota’s Rob Armstrong, written shortly after Google announced a delay to the termination of cookies on Chrome, Kristina Prokop, CEO and co-founder, Eyeota, explains why brands should implement cohort-based onboarding as part of a data-agnostic strategy in the now extended run-up to the post-cookie era. A lot of ad industry players—ad tech providers, publishers and advertisers alike—breathed a sigh of relief upon Google’s announcement that it would be delaying Chrome’s removal of third-party cookies by two years. [...]
Twitter Up Compliance in India; New US Order Looks to Curb Big Tech
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Twitter appoint new executives in India in order to become compliant with the country’s IT regulations; president Biden signs a new executive order designed to rein-in the power of Big Tech; Google are fined by the French Competition Authority for allegedly violating orders to negotiate payment deals with news publishers; and Captify sells majority stake to SFW Capital. Twitter [...]
The Telegraph's Camilla Child on Algorithm Deletion, Hide my Email, and Data Sharing
On this week’s episode of The MadTech Podcast, Camilla Child, director of commercial strategy at The Telegraph and Wires Global 2021 judge, joins ExchangeWire’s Grace Dillon and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. Together, they cover: – The Federal Trade Commission (FTC) could make more use of their power to force technology companies to ‘kill’ their algorithms in order to recompense for violating data privacy legislation. Speaking to Digiday, FTC commissioner Rebecca Slaughter indicated that the [...]
Captify Sells Majority Stake to SFW Capital; Revolut Raises USD$800m
In today’s ExchangeWire daily news digest: Captify sells majority stake to SFW Capital; Revolut raises USD$800m (£578m); and Alibaba and Tencent mull cooperation. Captify sells majority stake to SFW Capital Search intelligence platform Captify has announced that it has sold a majority stake to US private equity firm SFW Capital Partners for an undisclosed sum. This year London-based Captify celebrates ten years since launch, as well as five years in the US market. The investment will be used to accelerate the firm’s [...]
1plusX's Jürgen Galler on the Power of Predictive Data & Data Enrichment
In this latest episode of TraderTalk TV, Jürgen Galler, CEO and Co-Founder of 1plusX, joins ExchangeWire’s Lindsay Rowntree to discuss the power of predictive data and data enrichment. In this session, Galler and Rowntree cover: – A background on the 1plusX Marketing Intelligence Platform – How AI can be used to enrich data and for contextual targeting – Transaction prediction built on user insights – Types of audience profile – Adaptive targeting [...]
