In-housing is a trend that has been on the rise as programmatic has matured, with the IAB recently suggesting that 86% of brand advertisers in programmatic either fully in-housed their buying functions or have partially moved these processes. In recognition of this, online travel aggregator lastminute.com announced this week that they are launching an in-housing consultancy, Playbook, as part of a new independent media company within lastminute.com called ‘Forward’ (FWD). The new business has been inspired by the success of FWD stablemate [...]

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The UK digital advertising market is worth £13.44bn, an increase year-on-year of 15%, reveals the 2018 IAB UK & PwC Digital Adspend Study. Report highlightsThe majority of all growth is coming from smartphone advertising, which has increased by £1.65bn (35%) from 2017. Smartphone advertising now represents 51% of all UK digital ad spend, up from 45% in 2017. Video is now the largest display format (£2307m), overtaking standard display banners (£1486m). Outstream/social in-feed has increased its majority in total video spend, now occupying a [...]

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5G, the next generation of mobile internet connectivity, promises to open up a plethora of new avenues and opportunities to advertisers. Despite recent negative publicity revolving around concerns such as national security and ‘deceptive’ practices being employed by current 4G providers, there is no doubt that the promise of 20x faster mobile internet speeds is an enticing one for consumers and advertisers alike. Writing for ExchangeWire, Gavin Stirrat (pictured below), VP of partner services at OpenX, discusses how 5G will [...]

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On this week’s episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane and COO, Rachel Smith are joined by Kevin Flood, CEO, PowerLinks, to discuss the latest madtech news and trends. This week: – Why DTC brands are learning to love TV ads – The Annual IAB Adspend Report, and what it means for the industry – The other social media platforms (namely, Twitter and Snap) becoming utility   The MadTech Podcast is also available on: Spotify TuneIn Apple iTunes Google Podcasts Stitcher Pocket Casts RadioPublic CastBox Deezer

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: IAB Europe Launches Public Comment for Its GDPR Transparency & Consent Framework Version 2.0; Broadsign Announces Agreement to Acquire Ayuda; TabMo Is First Mobile DSP to Use Fenestra’s Blockchain Technology; and Unruly signs global partnership with Formula 1. IAB Europe Launches Public Comment for its GDPR Transparency & Consent Framework Version 2.0 IAB Europe, the leading European-level industry association for [...]

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Whilst Intelligent Tracking Prevention (ITP) is not a new phenomenon – having been used on Apple’s Safari browser in its current iteration since late-2018 – it is likely to be one of the most significant talking points in the ad industry through the remainder of 2019. This is because Google are contemplating using the measure, which limits third-party cookies to prevent the capture of cross-site browsing data, thus removing retargeting abilities on their Chrome browser. If Google does go all-in on [...]

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The skies above programmatic advertisers and publishers have for a while seemed to be naught but rolling dark rain clouds, laden with the rains of industry challenges such as lack of transparency and budget squeezes. Positive results for ad spend budgets, although not having lifted the pessimism among the ad tech weather forecast, show that the sunbeams are at least creeping through. Aside from the weather analogy, new technologies and initiatives are emerging at a rapid rate; moreover, collaborations between publishers, [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Teads Signs Exclusive UK & EEA Partnership with Guardian News & Media; Artefact’s International Trading Desk Partners with mediasmart; Global’s Aquisition of Exterion Media Approved by CMA; and Jivox Completes USD$9m Financing Round. Teads Signs exclusive UK and EEA partnership with Guardian News & Media for inRead advertising technology Teads, a global media platform, has announced an exclusive UK and [...]

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On this week’s episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane and COO, Rachel Smith are joined by Barry Adams, general manager, BidSwitch, to discuss the latest madtech news and trends. This week: – Why Publicis are buying Epsilon – The IAB Tech Lab’s new specs for ad seller transparency; Sellers.json and OpenRTB SupplyChain Object – Why AT&T has sold its stake in Hulu back to Hulu

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It seems like every day there is a media or tech company launching a streaming service. This week was Disney’s turn. At its glitzy media launch event, Disney CEO Bob Iger and senior execs outlined the Disney+ dream. The company announced new shows and back-catalogue content that will be available on the Disney+ service. Iger also prepared the market for significant cash burn over the coming years, as the company looks to onboard 90 million customers over the next three-to-five [...]

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