If 2020 has taught businesses anything, it has to have been the need to be adaptable. With a global pandemic sending industries across the globe screeching to a halt, companies have needed to be more innovative and more open to change than ever before. In this exclusive Q&A, Jay Friedman (pictured below), president of Goodway Group, tells ExchangeWire about how the nature of the agency as an entity has been shaped by this dramatic year.How would you describe the current [...]

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Ad tech’s landscape never stays the same for too long, with technological advances, regulatory changes, and world-wide events combining to create the need for players to be adaptable and innovative. Whilst this year has been a particularly gruelling one for Broadcasters, the segment is still capable of not just reviving itself, but revolutionising ad tech at large. In this exclusive article, Maria Flores Portillo (pictured below), general manager EMEA at Amobee, outlines how Broadcasters could shake up adland. European Broadcasters are [...]

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As we get ever closer to the end of 2020, more and more of us are reflecting on how the year’s most significant event – the COVID pandemic – shaped the way our industry worked. Helene Hall (pictured below), CEO at Melt Digital, discusses how her agency adapted to the health crisis and why flexibility is key to survival in this exclusive Q&A. What impact has the pandemic had on Melt Digital, and how did you respond to the crisis? I’ve been [...]

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Following his appearance on ExchangeWire’s latest episode of TraderTalk TV, David Reischer, product manager at Permutive, writes about how the ad tech industry can overcome the challenges surrounding identity and privacy in a post-cookie landscape. Over the last year, there have been a lot of discussions around identity. However, when we have these discussions, I believe it’s important to also keep in mind why we have them. The driving forces behind these industry changes are regulators and browser vendors and their [...]

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Rapid advances in technology mean we are about to undergo a sonic renaissance, with sound and audio tech set to be a much more integral part of our everyday lives. In this exclusive piece for ExchangeWire, Phil Rowley (pictured below), head of Futures at Omnicom Media Group UK, delves into these technological advancements, what they mean for the future of audio, and how brands can prepare. Sound is the oldest communication method on earth. We’ve passed through the primitive era of [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the UK announces the creation of a new regulatory body to govern Big Tech; Facebook agrees to pay UK news outlets to publish their content on its platform; Salesforce closes in on Miscrosoft after acquiring Slack for $27bn; and LinkedIn is taken to court over allegations that it ‘inflated’ its ad metrics. UK sets up new Big Tech regulator The UK government [...]

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The evolution of the addressable TV market is often spoken about with a US-focused lens, yet no other advertising channel differs from market-to-market as much as this one. ExchangeWire speaks with Emmanuel Crego (pictured below), managing director at French media agency, Values.media, about the CTV opportunity in France and across Europe, and how the linear TV industry is faring in-market. ExchangeWire: What have been the most notable developments in digitising TV in the past year? Emmanuel Crego: From a user’s perspective, I [...]

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