First-party data is the new industry currency, so what does good data architecture look like for publishers and brands, and how can this be put to best use? ExchangeWire's Lindsay Rowntree aims to answer this question with the aid of [...]

The focal issue of measurement in the privacy-first ecosystem is covered in this ATS London 2021 panel featuring Lara Izlan, ITV; Alex Petrie, Skyrise Intelligence; Barbara Henao, Essence; Lavinea Morris; M&C Saatchi Performance; and Ross Nicol, Zefr. The conversation was [...]

In this ATS London 2021 panel, Katie Atkinson, The Runway Media; Will Dorling, AdColony; Phillip Gale, InMobi; and Saikala Sultanova, Product Madness, discuss how the mobile ecosystem has been affected by the deprecation of Apple's Identifier for Advertisers (IDFA), and [...]

In the first of two panels focusing on TV at ATS London 2021, ExchangeWire's Ciaran O'Kane oversees discussion on the modern business model for internet-enabled TV between Alex Khan, Unruly; Jenny Biggam, the7stars; and James Brown, Magnite.

In the opening panel discussion of ATS London 2021, the industry's adaptation to consumer-centric and privacy-first marketing was discussed by Travis Clinger, LiveRamp; Isabelle Baas, Starcom UK; Tom Obafemi, Lean Digital; and Steve Pereira, Captify. ExchangeWire's Lindsay Rowntree oversaw proceedings.