It is that time of year again; yes it’s prediction time. The year 2020 is going to be pivotal for digital marketing. There is a confluence of trends happening right now, that will shape the next twelve months ahead, which hasn’t been seen in over a decade. And it will have broad consequences for everyone. Below are my 20 predictions for the year ahead. 1. The PIE (programmatic-is-everything) doctrine takes hold 2020 will see a re-think of ‘programmatic’. For over a decade [...]
In a feisty debate towards the close of ATS London 2019, the role of programmatic in DOOH advertising was scrutinised by Nick Halas, group head of strategy, Posterscope; Sophie Pemberton, group strategy director, Talon Outdoor; and Seun Odeneye, managing director UK, Cadreon. Lindsay Rowntree, head of content at ExchangeWire, oversaw the discussion.
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is publisher monetisation, which is facing ever-greater challenges in the privacy-first era, though this in turn leads to opportunities which could not previously be realised. Solving the holy trinity for publishers The holy trinity of advertising in 2019 was trust, transparency and brand safety. [...]
In this exclusive article penned for ExchangeWire, Elodie Lachuer (pictured below), VP global product marketing at S4M, discusses how brand marketers can effectively establish and manage campaigns for increasing store visits. With Christmas less than a month away, the scramble to buy the perfect gift is on. Last year, the UK was the highest spending market in Europe, with a huge £567 on average per person dedicated to Christmas shopping. This year, a majority of shoppers is expected to spend the [...]
In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews David Reischer, lead solutions architect, Permutive, to discuss Edge Computing in ad tech, and how it compares to cloud computing technologies. Reischer discusses: – The challenges of central data processing involved with ad tech cloud computing solutions. – The theory behind edge computing, its device use cases, and how such techniques address the limitations of cloud computing. – How edge computing can facilitate behavioural targeting through the privacy-first world.
Writing exclusively for ExchangeWire, Matt Harty (pictured below), member of IAB SEA+India‘s regional board and senior vice president, APAC, The Trade Desk, discusses why the region is perfectly positioned to invest in advertising-supported connected TV (CTV) and over-the-top (OTT) services. Streaming, or connected, TV is fast eclipsing linear TV in the region, and brands owe it to themselves to promptly follow the audience and shift their advertising spend to the new platform To understand the expanding offering of TV in Southeast Asia, [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: UK advertising revenue to reach £24bn in 2020; Tesco and McDonald’s become first brands to commit to IAB UK’s Gold Standard; Tru Optik and Anzu.io announce multi-year exclusive agreement; Primis to support ID5 Universal ID; Illuma develops Peer Group Targeting technology; and PubNative acquires mobile advertising technology and development team from TVSMILES. UK advertising revenue to reach £24bn in [...]
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Tom Simpson, VP, brand and exchange, APAC, AdColony, to discuss the latest news in ad tech and martech. On this week’s episode: – Yahoo Japan and Line have merged in a bid to tackle competitors, coming from the US and China. Line – consider a super utility app since the platforms enables many functions in addition to messaging – is popular in Japan, Taiwan and [...]
The way in which technology, media buying and data is changing the multi-billion dollar TV advertising ecosystem was the subject of this conversation at ATS London 2019. Vincent Flood, editor in chief, Video Ad News led proceedings with insight from David Fisher, vice president digital (Discovery/Eurosport) at Discovery; Léon Siotis, general manager supply, Europe at SpotX; Lara Izlan, director, advertising data and analytics at ITV; and Bavin Balvantrai, chief market analyst at Omnicom Media Group.
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is transparency, with exploration of how supply-side optimisation, anti-fraud measures, and audience acceptance of ads, are all set to evolve over the coming year. 2020: true transparency for the supply chain Momentum has been growing around the demand for greater transparency in the supply [...]