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  • Creative in Digital Audio: Q&A with Dan Price, Price Brothers

    In this exclusive interview with ExchangeWire, Dan Price, Partner at Price Brothers and Founder of Oink Ink, details how the use of creative in digital audio is set to change with the advent of new technologies, alongside what opportunities the [...]

  • China Pass Strict New Privacy Law; TikTok Questioned Over Biometric Data Collection

    In today’s ExchangeWire news digest: China have introduced a new law that will restrict tech firms’ collection of user data; TikTok’s CEO is questioned by US senators over the company’s collection and use of biometric information; and Studio Sirah have [...]

  • Media, Marketing & Commerce Investment Series - Part 3: IPO

    In the final part of this three-part commentary series on media, marketing, and commerce investment, ExchangeWire speaks to industry professionals involved in initial public offerings (IPOs) over 2021 for insight as to why 2021 is ideal for listing publicly, and [...]

  • Media, Marketing & Commerce Investment Series - Part 2: M&A

    In part two of this three-part commentary series on media, marketing, and commerce investment, ExchangeWire speaks to industry professionals involved in M&A transactions over 2021 for insight as to how consolidation is developing within the sectors. Key statistics (2021, to-date)* – Total [...]

  • Preparing for a Cookieless Future with Contextual Advertising

    In this exclusive article, Albert Nieto, co-CEO of Seedtag, explains why advertisers should invest in contextual targeting as the end of third-party cookies edges closer. Google recently announced that it is delaying its plans to phase out third-party cookies in the [...]

  • TV Streaming Usage Up 13%; Mailchimp Reportedly Mulling $10bn Sale

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: a study finds that streaming TV usage grew 13% in Q2; Mailchimp are reportedly contemplating a sale that [...]

  • Johnson & Johnson's Kenneth Sim on Facebook's Ad Restructure, APAC's Gen Z, and Streaming in Southeast Asia

    On this week’s episode of The MadTech Podcast, Kenneth Sim, digital marketing manager at Johnson & Johnson, joins ExchangeWire’s Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. Together, they cover:   – Facebook are restructuring their ads [...]

  • Future Acquire Dennis Publishing; ForeVR Games Raise USD $8.5m

    In today’s ExchangeWire news digest: Future have acquired Dennis Publishing for £300m; ForeVR Games raise total seed funding of USD $8.5m; and LATAM ecommerce startup Nuvemshop have reached a value of USD $3.1bn.   Future publisher acquire Dennis Publishing The Week and Minecraft [...]

  • MiQ's Ben Holmes on DOOH: Traditional Vs Programmatic

    In this latest episode of TraderTalk TV, Ben Holmes, technical account manager at MiQ, joins ExchangeWire’s Lindsay Rowntree to discuss programmatic digital out-of-home (PDOOH) and MiQ’s approach to DOOH. In this session, Holmes and Rowntree cover: – MiQ’s marketing evolution – what PDOOH [...]

  • Media, Marketing & Commerce Investment Series - Part 1: Funding

    In part one of this three-part commentary series on media, marketing, and commerce investment, ExchangeWire speaks to industry professionals involved in funding rounds over 2021 for their insight into how venture and corporate funding is evolving across the sectors. Key statistics [...]