In this MadTech podcast special, ExchangeWire’s head of content, John Still, is joined by Jordan Stachini, founder of Co&Co. They explore localisation, out-of-home advertising, the importance of brand community, and how to keep consumers engaged. 

Jordan expands on: 

• How marketers can avoid making mistakes with localisation 
• Why marketers need to go the extra mile when localising out-of-home campaigns 
• Why brands should aim to create a community for their target audience  
• The importance of creating a memorable experience for the customer