Aimee Newell Tarín

Editor

Articles by Aimee

• How are Regulations Shaping Ad Tech in 2026?

  2 weeks ago News

  

  We look at how regulations are shaping at tech at the moment. What are the latest significant changes, and what’s on the horizon for the rest of 2026?   As 2026 unfolds, regulations are one of the driving forces of change.  It looks [...]

  Ad TechAILegalLegislationRegulation

• From AI Travel Agents to Creator Technology: Exploring 2026’s Ad Tech Trends 

  2 weeks ago News

  

  We cover the latest event held by AdTech Connect, an industry initiative created with the goal of informing and creating opportunities for the next generation of ad tech professionals.    With five events now under its belt, the AdTech Connect initiative is [...]

  Ad TechAICreator economyEventsMedia buyingProgrammatic

• Ingenuity, Originality, Thoughtful Execution, and Cultural Relevance: What The Wires Judges are Looking For

  3 weeks ago News

  

  We reveal the last wave of individuals who will be judging The Wires 2026. What do they believe makes a winning entry?  As we advance through Q2, this year's The Wires ceremony edges closer. Our judges, chosen from a selection of experts [...]

  Ad TechAwardsThe Wires

• Digest: Price Drops for ChatGPT Ads; Google in Talks with Pentagon; Publishing Giants Plan Cuts 

  3 weeks ago News

  

  Today we cover advertisers reporting prices dropping for ads on ChatGPT, Google holding discussions with the Pentagon for a Gemini deal, as well as the BBC and Bauer Media planning massive workforce cuts.  Price drops for ChatGPT ads  OpenAI is lowering the [...]

  AIChatGPTDisplayGooglePublisher

• Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency  

  4 weeks ago News

  

  In the second piece of this series, we share more views from ad tech experts regarding what’s currently shaping the industry. From agentic AI to M&A, discover what they believe is making the biggest impact on how ad tech is [...]

  Ad TechAgentic AIAIM&ASearchTransparency

• Agentic AI, Quality, and Courtroom Battles: What’s Rewriting the Rules of Ad Tech in 2026?

  1 month ago News

  

  In the first piece of this series, we ask ad tech experts what’s making the biggest impact on the industry as we progress through 2026. From autonomous media buying to incrementality, they share what they believe is shaping the landscape. The [...]

  Ad TechAgentic AIAIRegulation

• Regulating Social Media: Where do we go from here? 

  1 month ago News

  

  We examine the harmful nature of social media platforms today, which are designed for addiction and prioritise engagement at any cost. As countries around the globe move to impose restrictions on children’s access to social media, what are the most [...]

  AISocial Media

• Shifts in Streaming: Competition, Collaboration, and Consolidation  

  2 months ago News

  

  We examine the latest shifts in the streaming landscape. How are major players working together to compete?  The TV landscape is going through constant evolution. Once limited to linear, it’s now a heavily fragmented ecosystem, dominated by streaming and major players [...]

  CTVStreamingTVYouTube

• Digest: OpenAI Tests Ads Manager and Prepares Agentic Storefronts Feature; Meta Plans Layoffs while Publishers Back its Expulsion from IAB Sweden

  2 months ago News

  

  Today’s digest covers OpenAI testing an Ads Manager and preparing its Agentic Storefronts feature, Meta being expelled from IAB Sweden while it plans major staff layoffs, and TikTok investors facing a huge bill from the Trump Administration.  OpenAI tests Ads Manager [...]

  AIMetaOpenAIPublisherTikTok

• Digest: Could Ads be Coming to Gemini? Publicis Acquires AdgeAI; Social Media Addiction Jury Trial Concludes

  2 months ago News

  

  On today's digest we look at the latest surrounding ads on Gemini, an acquisition by Publicis, and the closing arguments in the first ever social media addiction jury trial. How soon could ads be coming to Gemini?  Google’s SVP of knowledge [...]

  AgencyAISocial Media