Aimee Newell Tarín
Editor
Articles by Aimee
Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency
In the second piece of this series, we share more views from ad tech experts regarding what’s currently shaping the industry. From agentic AI to M&A, discover what they believe is making the biggest impact on how ad tech is [...]
Agentic AI, Quality, and Courtroom Battles: What’s Rewriting the Rules of Ad Tech in 2026?
In the first piece of this series, we ask ad tech experts what’s making the biggest impact on the industry as we progress through 2026. From autonomous media buying to incrementality, they share what they believe is shaping the landscape. The [...]
Regulating Social Media: Where do we go from here?
We examine the harmful nature of social media platforms today, which are designed for addiction and prioritise engagement at any cost. As countries around the globe move to impose restrictions on children’s access to social media, what are the most [...]
Digest: Could Ads be Coming to Gemini? Publicis Acquires AdgeAI; Social Media Addiction Jury Trial Concludes
On today's digest we look at the latest surrounding ads on Gemini, an acquisition by Publicis, and the closing arguments in the first ever social media addiction jury trial. How soon could ads be coming to Gemini? Google’s SVP of knowledge [...]
Digest: Meta Hikes Ad Prices; AI Agents Cannot Act on your Behalf Without Platform Permission, Rules US Judge; IPA Unveils Agency Pricing Playbook
Today’s digest looks at Meta’s decision to increase fees for advertisers in certain regions, a ruling from a California judge regarding AI agents in Amazon’s lawsuit against Perplexity, and a new Playbook launched by the IPA to help agencies with [...]
Digest: Anthropic Sues US Defence Department; Meta’s Deepfake Moderation Falling Short; Barb Adds Pre-Campaign Functionality
Today’s digest looks at Anthropic’s decision to sue the US Defence Department, Meta being told by its Oversight Board that deepfake moderation is falling short and failing to handle the spread of misinformation, as well as a new addition to [...]
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Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency
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