Aimee Newell Tarín

Editor

Articles by Aimee

• The Stack: Ad Prices Rise, Retail Dominates, and Moderation Falls Short 

  2 months ago News

  

  The latest in ad tech…from Meta adding extra fees for advertisers in Europe, to UK ministers extending discussions on AI regulation. On today's MadTech Daily, we look at Ofcom taking action against social media platforms for their failure to protect [...]

  AIEuropeMetaRetailUK

• Digest: Meta Hikes Ad Prices; AI Agents Cannot Act on your Behalf Without Platform Permission, Rules US Judge; IPA Unveils Agency Pricing Playbook 

  2 months ago News

  

  Today’s digest looks at Meta’s decision to increase fees for advertisers in certain regions, a ruling from a California judge regarding AI agents in Amazon’s lawsuit against Perplexity, and a new Playbook launched by the IPA to help agencies with [...]

  AdvertiserAgencyAgentic AIAIMeta

• Digest: Anthropic Sues US Defence Department; Meta’s Deepfake Moderation Falling Short; Barb Adds Pre-Campaign Functionality 

  2 months ago News

  

  Today’s digest looks at Anthropic’s decision to sue the US Defence Department, Meta being told by its Oversight Board that deepfake moderation is falling short and failing to handle the spread of misinformation, as well as a new addition to [...]

  AIMeasurementMetaNorth AmericaTVUS

• Digest: Retail and Grocery Brands Dominate ChatGPT Ads Trial; Walmart to Phase Out Vizio Accounts; New US AI Guidelines Challenge EU Regulation 

  2 months ago News

  

  Today’s digest looks at the ads dominating OpenAI’s trial of ads on ChatGPT, Walmart announcing the phase-out of Vizio accounts on its TVs, and the Trump Administration drawing up new rules following its clash with Anthropic.  Retail and grocery brands dominate [...]

  AIRetail

• The Wires 2026: What Makes an Award-Winning Entry? 

  2 months ago News

  

  We give you a first glance at this year’s judging panel for The Wires 2026, first hearing from a few voices representing the EMEA region. As the UK wakes up to spring, we’re planning far ahead: this year’s The Wires will [...]

  Ad TechAwards

• Automation vs Control: Striking the Balance with AI 

  3 months ago News

  

  With a massive range of AI platforms, tools, and solutions now available - how can advertisers maintain control? 

  AgenciesAgencyAICreative

• Opportunities in Audio: Where can Advertisers Find the Most Value?

  3 months ago News

  

  How can advertisers take advantage of the latest evolution within the audio landscape? A range of industry experts share their insights.

  AudioAudiovisualYouTube

• Lunar New Year 2026: The Opportunities and Challenges for Advertisers

  3 months ago News

  

  With Lunar New Year approaching next month, we look at the opportunities on the horizon for advertisers, as well as the challenges these bring about...

  AIAPACChinaCommerce MediaConsumerCultureecommerceSingaporeSocial CommerceSoutheast Asia

• Ads and LLMs: Gearing Up for a New Era of Advertising

  4 months ago News

  

  We’re entering a new era of advertising. How will ads on LLMs change the game for advertisers, what does it mean for consumers, and how is OpenAI’s competition against Google shaping up?    We recently saw a huge announcement we’d all been [...]

  AdvertiserAdvertisingAI

• How Can Brands Become Visible in the New Era of LLM Search?

  4 months ago News

  

  How important is brand perception? We sat down with product director Frederic Derian and Victor Bastia to discuss the rise of LLMs and what this means for advertisers.  

  AIDisplayE-CommerceSearch