North America

  • Tremor Rebrands to Telaria; SpotX Supports ads.txt

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Tremor Video rebrands; SpotX to support IAB’s ads.txt; AppNexus and Rubicon launch Prebid.org; Vistar Media expands into Canada; Krush and Frequency Networks partner; and Thunder acquires Adacus.

    Tremor Video rebrands to Telaria; Integrates deeper with The Trade Desk

    Tremor Video, a video-optimisation software company, has rebranded as ‘Telaria‘. The rebrand, including a new corporate logo and brand platform, follows the news [...]

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  • RhythmOne Acquires YuMe; OpenX Launches First-Price Auction

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: RhythmOne buys YuMe; OpenX launches first-price auction for transparency; SpotX launches header bidding for video; Visual IQ launches a marketing intelligence platform; Adform partners with Research Now; Drawbridge partners with LiveRamp.

    RhythmOne to acquire YuMe

    Cross-device platform, RhythmOne, has agreed to acquire video advertising company, YuMe, bringing supply side together with demand side, to create a unified platform across mobile, video, [...]

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  • VideoAmp Raises USD$21.4m in Series B Funding; SpotX Acquired by RTL Group

    ExchangeWire round up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: VideoAmp raises Series B; RTL Group acquires SpotX; Valassis acquires MaxPoint; The Trade Desk and White Ops partner; Inneractive launches initiative to clean up the market; and GTCR acquires majority stake in Simpli.fi.

    VideoAmp raises USD$21.4m in Series B funding

    Just when you thought there wasn’t as much growth in ad tech, VideoAmp, a TV operating system technology for advertising, raises [...]

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  • Providence Equity Partners Acquires Majority Stake in DoubleVerify; ViralGains & Peer39 by Sizmek Partner

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: DoubleVerify receives majority investment by Providence Equity Partners; ViralGains and Peer39 partner; Tapad and The Trade Desk partner; Semcasting Acquires Transparency AI; OpenX opens mobile SDK to general availability; and Isobar launches virtual reality platform.

    Providence Equity Partners acquires majority stake in DoubleVerify

    Digital media measurement software and analytics provider, DoubleVerify, has agreed to have a majority investment by private equity firm, [...]

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  • The Trade Desk Expands Trading Academy; Immersv Closes USD$10.5m Series A Financing

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: The Trade Desk expands its Trading Academy curriculum; Immersv closes USD$10.5m Series A financing; ADYOULIKE partners with AppNexus; and DOOH publisher Gloss Media announces integration with SpotX.

    The Trade Desk expands Trading Academy curriculum, including new partners

    The Trade Desk has announced the expansion of its programmatic education programme, The Trading Academy. The programme, which teaches the theories and strategies of programmatic [...]

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  • Uptake of Ads.txt is Slow; Header Bidding is Thriving in Mobile Channels

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Uptake of ads.txt is slow, according to GetIntent; PubMatic’s QMI report shows header bidding is thriving in mobile channels; LaterPay launches in the US; Mapp Digital launches unified solution suite; and CI&T acquires Comrade.

    Uptake of ads.txt is slow, according to GetIntent

    GetIntent, a global provider of programmatic software solutions, has done some research into the adoption rate of ads.txt, the IAB Tech [...]

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  • Taptica Acquires Tremor Video’s DSP; Kepler Integrates with LiveRamp

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Taptica buys Tremor Video’s DSP; Kepler partners with LiveRamp; Videology and Tru Optik parter; Cuebiq launches new IoT Audiences; inMarket integrates with trading desks; Placecast partners with Pinsight Media; and Amobee new hires and unifies brand.

    Taptica buys Tremor Video’s DSP

    Consolidation in the ad tech space continues with mobile advertising platform, Taptica, purchasing video ad tech company, Tremor Video’s demand-side platform [...]

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  • Beyond Billboards: Welcoming a New Golden Age of Advertising

    How do you define advertising? Melinda McLaughlin, CMO, Extreme Reach, believes that content distribution and consumption is blurring the lines of what an ‘ad’ is, and that this actually brings with it untold opportunities. Writing exclusively for ExchangeWire, McLaughlin takes a look at some of the brands that are redefining the advertisement.

    Miriam-Webster defines an ‘advertisement’ as, “a public notice that promotes the sale of a product or service”. When an ad took the form of a [...]

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  • CrownPeak Purchases Evidon; Outbrain Acquires Zemanta

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Evidon bought by CrownPeak; Outbrain buys Zemanta; Zeta partners with AppNexus; FOX Television Stations partner with WideOrbit; TouchTunes and DOmedia partnership; and Synthesio acquires Social Karma

    CrownPeak buys Evidon

    Evidon, a privacy compliance company based in New York, has been bought by technology company CrownPeak, for a deal estimated to be worth USD$50m (£38m), reported by MediaPost. Evidon is known as one of [...]

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  • Sizmek Acquires RocketFuel; Rubicon Acquires nToggle

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Sizmek buys RocketFuel; Rubicon buys nToggle; Cedato launches video tech stack; AerServ launches Cost Per Completed View (CPCV); PebblePost Closes Series B funding; and Zeta acquires Boomtrain.

    Sizmek acquires RocketFuel

    Sizmek, the Austin-based creative and data platform, has agreed to purchase RocketFuel and their AI-powered marketing platform to the tune of USD$125m (£96.2m), leading to a valuation of RocketFuel at USD$145m [...]

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