North America

  • DigiTrust Consortium Strengthens Position; Sizmek Partners with Tapad

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: DigiTrust consortium continues to grow; Sizmek and Tapad partner; Triton Digital integrates with AudioTrade; Sojern acquires Adphorus; Drawbridge integrates with The Trade Desk; Adyoulike partners with TabMo; AdTiming moves into the US; and Choozle raises Series B.

    DigiTrust consortium strengthens position

    DigiTrust, a consortium built in 2016 of 20 initial programmatic technology partners, came together to improve the digital experience for consumers, publishers, [...]

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  • Reaching the US Hispanic Audience Takes a Tailored Approach: Q&A with Parker Morse, H Code Media

    The US Hispanic market continues to grow, and is a prime audience for advertisers to be able to reach. Yet, there are still challenges in reaching this niche customer base at scale, and tap into the true value of this audience. Parker Morse (pictured below), CEO and Founder, H Code Media, talks about the specific data and nuances that advertisers need to focus on, the best medium to reach this demographic, and what the future of marketing to the [...]

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  • AppNexus Launches Programmable DSP; PubMatic Announces Fraud-Free Program

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: AppNexus launches programmable DSP; PubMatic cleans up the ecosystem with fraud-free program; The Trade Desk partners with Pinsight Media; Videology reports Advanced TV growth; Drawbridge simplifies access for brands; and PebblePost integrates with Adobe Cloud Platform.

    AppNexus launches AppNexus Programmable Platform

    Advertising technology company, AppNexus, has launched the industry’s first programmable DSP called ‘AppNexus Programmable Platform’ (APP) to help professional traders setup, manage, [...]

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  • Nielsen Launches TV DMP; Vistar Media Launches Private Marketplace

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Nielsen launches person-level TV DMP; Vistar launches private marketplace for DOOH; Adform partners with Hivestock; Sizmek partners with industry partners for viewability and verification; SpotX and DoubleVerify partner; Rubicon launches server-side header bidding in beta; and Factual launches Engine SDK.

    Nielsen launches person-level TV DMP

    Data and measurement company, Nielsen, has launched a person-level TV DMP, combining smart TV data from [...]

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  • The Trade Desk Acquires AdBrain Assets; Neustar Partners with J.D. Power

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: AdBrain assets acquired by The Trade Desk; Neustar and J.D. Power partner; Grapeshot integrates with MediaMath; Sharethrough and Adobe Advertising Cloud integrate; Videology launches DETVgo; Collective becomes Visto; and Connatix raises USD$15m.

    The Trade Desk acquires AdBrain assets

    The Trade Desk, an advertising technology company, has acquired Adbrain’s intelligent identity resolution technology assets for an undisclosed amount.

    By acquiring assets that create [...]

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  • Forensiq Releases Fraud-Detection Algorithm; QuanticMind Launches Shopping Solution

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Forensiq release a new algorithm; QuanticMind launches a new shopping solution; ActionIQ raises USD$30m; Cuebiq partners with Drawbridge; Cedato launches supply path optimisation for video; and Prohaska Consulting launches OpenLeads.

    Forensiq releases algorithm for fraud detection

    Impact Radius’ ad-fraud detection and prevention company, Forensiq, has released the next generation of botnet detection algorithms to expose and prevent the latest efforts around [...]

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  • Marketo Expands Product Suite with ContentAI; OpenX Hires New CTO

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: ContentAI added to Marketo product suite; New CTO at OpenX; Horizon Media launches Audience Mapping Platform; Trade Associations ask CBA to improve user experience; Taykey launches Smart Whitelist; and FastPay acquires AnchorOps.

    Marketo adds ContentAI to Product Suite

    Martech and engagement software company, Marketo, has launched Marketo ContentAI to their product suite. The new artificial-intelligence-powered solution engages each customer with the [...]

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  • How Universities Are Using Location Data to Recruit Top Talent Like Businesses

    Using location data helps advertisers target specific audiences for advertising, but now this data is being utilised by universities for recruiting purposes. Writing exclusively for ExchangeWire, Nate John-Grose (pictured below), sales manager, Blis, talks about how universities are finding new ways to recruit top talent by analysing location data and using advanced targeting capabilities to connect with a whole new audience.

    Businesses large and small have often struggled to find good hires. Last year, according to the Society [...]

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  • QuanticMind Raises USD$20m; TripleLift Partners with TabMo

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: QuanticMind raises Series B funding; TripleLift and TabMo partner; SpotX integrates with Amazon’s TAM; Veritone and iHeartMedia partner; TVadSync expends in the US backed by Centro; and Adelphic launches digital OOH.

    QuanticMind Raises USD$20m in Series B

    Data-management platform, QuanticMind, has raised USD$20m (£15m) in a Series B round with Foundation Capital, Safeguard Scientifics, and Cervin Ventures, with Foundation Capital’s general [...]

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  • Nielsen Acquires Visual IQ; AdMore Partners with Mediaocean

    ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Nielsen acquires Visual IQ; AdMore and Mediaocean partner; Taboola launches Data Marketplace; Salesforce launches Salesforce Data Studio; Nativo integrates with Bidswitch and Rubicon; and HIRO Media launches SSP platform.

    Nielsen acquires Visual IQ

    Global data and measurement company, Nielsen Holdings PLC, has agreed to acquire multitouch attribution (MTA) modeling platform company, Visual IQ. With this deal, Nielsen will acquire the MTA [...]

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