Leading German media and technology company, United Internet Media, plans to merge its entire TGP division into European leading audience targeting platform, Wunderloop.
In return for the complete integration of its predictive-targeting technology, TGP, into the Wunderloop platform, United Internet Media will take a minority stake in the company. No numbers or financial details on the deal have been released.
Both companies say the planned combination of TGP's and Wunderloop’s respective technologies will ultimately benefit existing and potential customers.
The full press release is available below:
United Internet Media, a predictive-targeting pioneer and technology leader, and wunderloop, the leading independent provider of targeting services, today announced plans to merge their TGP and wunderloop targeting systems in order to create Europe’s leading targeting product based on an integrated technology. The two companies are now in contract negotiations, with the aim of United Internet Media contributing its TGP targeting system including all assets into wunderloop S.A. wunderloop would ensure the future development and distribution of TGP technology as an independent, neutral service provider. In return, 1&1 Internet AG would receive a minority stake in wunderloop S.A.
The merger of the two targeting systems will result in a suite of products that caters to customers across the market and whose combination of real-time and predictive targeting not only delivers the most technologically comprehensive and mature solutions, but also target-group products that cover the full spectrum of targeting and offer specific solutions for all relevant market segments. Until the merge has been concluded, the two systems will both be sold on the market, with TGP continuing to be offered to the ‘Publishers’ market segment.
“By merging the wunderloop and TGP technologies, we set a new market standard in online targeting and offer our customers an enormous technology edge. We will continue to expand our European market leadership and, as a service provider, offer specific targeting solutions to all market participants across the market,” said wunderloop CEO Torsten Ahlers, commenting on the move.
United Internet Media AG CEO Matthias Ehrlich declared: “By transferring the TGP technology to an independent service provider, we are setting up our proprietary targeting system in its own right and deliver on our promise of giving the online media market an independent, top-quality targeting standard with regard to privacy protection compliance and targeting systematisation. We also give the past success of our own product attractive future prospects thanks to the chance of building maximum market reach via TGP. In addition, we are further enhancing United Internet Media’s quality leadership in target group-marketing by adding real-time targeting to WEB.DE and GMX.“