TraderTalk Episode Five: Damian Routley Discusses The Glow Facebook Ad Buying Tool, Where The New FB Channel Sits In The Media Mix, The Shift In Ad Spend To Facebook Display And What Effect This Is Likely To Have On Traditional Display

Welcome to the fifth edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space, media optimisation and beyond with key industry stakeholders. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Damian Routley, Director at Glow Digital Media. Here Routley talks about the Glow proposition in EMEA, where the new FB channel sits in the media mix, the shift in ad spend to Facebook display and what effect this is likely to have on traditional display . So that you get all future episodes, you can subscribe to TraderTalk here.

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Ciaran O'Kane: Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.
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