Marc Lomas is the Commercial Director of Cadreon Australia, here he talks about the recent launch of the Cadreon Video Marketplace and how the demand for online video is growing rapidly from both consumers and advertisers in the Australian market. He also predicts that next year the Australian market will finally start to see advertisers and agencies start to shift decent proportions of TV budget into online video.
You recently announced the launch of Cadreon Video Marketplace. Being an independent online performance business what does this mean for your clients?
Simply, it means delivering clients the most bang for their buck. We can now deliver access to global wholesale inventory plus specific premium Australian inventory all managed and controlled through a centralised platform with robust market-leading analytics and data. Being part of one of the most progressive global trading desk solutions provides Cadreon access to DSP partners, technologies and inventory that are not available to other Australian agencies.