M&C Saatchi Performance, global digital media agency, consolidates its presence in the Asia Pacific region growing its Indonesia team by 2x. As well as its Jakarta office, the agency has offices across APAC, in Singapore, India and Australia.

The first advertising efforts in the Indonesian market date back to 2014 when the company started winning regional mandates. The Jakarta office opened officially in early 2018 with heavy investment in local talent. The Indonesian market is currently led by Country Director, Roshat Adnani who oversees all media planning and implementation. Currently, the agency handles media efforts for Indonesian brands such as Tokopedia, Traveloka, Halodoc and Mobile Premier League.

Following two years of growth, the agency has confirmed further plans to increase headcount in Indonesia doubling the team by the end of 2020. Roshat Adnani, Country Director Indonesia, said: ‘Our growth in Indonesia was fantastic last year and we’re looking forward to building our presence even further in 2020. Our mobile heritage differentiates us from other players in the market and is key to succeed in a mobile-first market like Indonesia where connectivity is booming and the number of mobile devices is growing at an unprecedented speed. Over the past year, we’ve successfully doubled our clients and made strong additions to our team. Today, we are proud to be working with some of the biggest unicorns in Indonesia. With more brands embracing data-driven approaches to grow their businesses, we are confident that our expansion is only at its beginning.’

Comparing Indonesia to more mature markets, Chris Steedman, Managing Director APAC, said: ‘Indonesia is definitely one of our fastest-growing markets in the APAC region. Since our launch in the country, internet penetration has boomed, fostering the growth of ad budgets and leading more and more brands to look for trusted partners to help them reach their audiences. In 2019, we tripled the size of our team to answer the growing demand of our ever-evolving, fast-paced clients. M&C Saatchi Performance was born as a mobile-focused agency, thanks to our strong understanding of the mobile ecosystem, we help our clients reach their audiences in the most effective and cost-efficient way.’