VDX.tv, a global video advertising technology company have released their 2021 Holiday Video Advertising Guide “Navigating Consumer Shopping Expectations This Season” for EMEA brands and retailers. 

This year’s holiday period offers great opportunities for brands, but it also brings stiff competition. For advertisers wanting to get ahead, the key to holiday success is in understanding how consumer expectations have changed, and how the right advertising strategy can meet these demands.

The guide was developed to examine some of the key trends driving purchase activity in the EMEA region this holiday season and to explore how brands can leverage omni-channel video advertising to meet consumer expectations.

Jim Johnson, VP, account planning, VDX.tv, on how brands can best serve customers, “this holiday shopping season should be a merry one for retailers and brands. The key to getting more jingle in their cash registers will be meeting shoppers’ expectations. Retailers and brands rose to the challenge last year, accelerating their focus on customer experience (CX) and adopting new technologies. As a result, holiday sales surged 8% in 2020, more than double the 3.5% average gain over the previous five years. To replicate that success in 2021, they must be ready to accommodate shopping habits that have evolved considerably and continue to do so.”

Download the guide here to learn more about:

- An earlier start to the holiday shopping season

- The role of e-commerce and mobile for holiday shopping purchases

- How to create a seamless experience between the online and in-store journey