COPE Content Performance Group (COPE), working with over 100 platforms in Austria, is integrating with ID5, the market-leading identity provider for digital advertising, to protect the publishers' data and monetise their users with a privacy-by-design approach.
COPE Content Performance Group is owned by Styria Media Group and includes leading titles such as kleinezeitung.at, diepresse.com, ligaportal.at, and ichkoche.at.
The ID5 ID is a next-generation identifier and part of ID5’s offering, IdentityCloud, a comprehensive suite of services that responds to all identity-related requirements, including addressing cookie-less traffic across domains and devices. Advertisers leveraging IdentityCloud’s services can apply key campaign strategies and track performance across different environments while protecting consumers’ data. The solution complies with the highest privacy standards. It is built on top of a privacy-by-design and encryption technology ensuring that users’ privacy preferences are always respected and enforced in the advertising value chain.
Xenia Daum, CEO at COPE Group, comments, “ID5 enables us to work with pseudonymous identifiers for all of our digital traffic across all browsers. Advertisers and their agencies can target, optimise and measure their digital campaigns without having to share customer data. This is part of our efforts to prepare for the end of third-party cookies.”
Joanna Burton, chief strategy officer at ID5 adds, “The COPE Group focuses on quality digital content from experienced producers and content creators, monetised by experts in data and marketing. The partnership with ID5 ensures that their content is available for targeting and optimisation, regardless of the browser the consumer uses.”
Since its launch, ID5 has been working towards the creation of an efficient identity infrastructure to benefit the Open Web to enable publishers and ad tech platforms to compete with the Walled Gardens. With IdentityCloud, ID5 brings to market a complete, privacy-first identity suite and accomplishes its goal to develop an inclusive solution that provides measurable value to the entire ecosystem whilst reducing advertisers’ dependence on dominant players.