Channel Factory, the global brand suitability and contextual advertising platform, has appointed Bill Schild as GM, the Americas. Bringing with him over two decades of ad tech and programmatic advertising experience, Schild will continue to expand on Channel Factory’s impressive year while at the helm of their largest region.
Over the past two decades, Schild has developed an unprecedented understanding of ad tech, holding leadership roles within sales, customer success, marketing, business development, and general management. These roles included running and advising numerous companies through hypergrowth and ultimately successful exits in both the private and public markets.
Most recently Schild served as CRO of Beeswax, where he guided them to record growth and profitability leading to an acquisition by Freewheel, a Comcast company. Post-acquisition, he was responsible for setting the overall strategic vision to support growth and increased market share across Freewheel’s demand side. This experience will be invaluable as Channel Factory continues to scale.
Tony Chen, CEO and co-founder commented on the appointment of Bill Schild: “As Channel Factory scales, it’s great to be able to bring in a seasoned ad-tech expert in Bill to lead the charge in the Americas. We have no doubt that his extensive experience and depth of knowledge will build on the company’s stellar performance and take the business to the next level”
Schild will also be lending his voice to Channel Factory’s thought leadership having established himself as an industry expert and opinion leader in the Media, Ad Tech and SaaS space. Schild speaks regularly at industry events, on panels around the world and is a contributing writer for various business and media publications.
Bill Schild added: “With the rapid changes in the advertising ecosystem, marketers and agencies continue to be challenged by both the effectiveness and efficiency as well as the transparency and control of their social advertising campaigns. I’m excited to join Channel Factory because of both its mission and its capabilities. Channel Factory’s purpose-driven mission of constraining negativity and amplifying positivity across the social media landscape completely aligns with my personal mission of improving media wellness. And regarding capabilities, there’s a team of over 350 smart, passionate colleagues supported by the most comprehensive AI program and roadmap to solve how social media is delivered to be content-suitable, contextually relevant and inclusive.”