Evorra Partners With AppsFlyer to Power Compliant Data Collaboration
by on 20th Sep 2023 in News
Evorra, today (September 20th, 2023) announced its data clean room partnership and integration with AppsFlyer, the world’s leading mobile marketing analytics and attribution platform. Through this partnership, AppsFlyer’s data clean room customers will have a greater ability to enrich data and enhance insights, activation, and measurement leveraging Evorra’s leading, global data set.
“In today's data-driven world, where insights fuel innovation, responsible collaboration is paramount. Our data clean room partnerships establish a secure place where data-informed insights and privacy protection converge harmoniously,” said Edik Mitelman, general manager privacy cloud, AppsFlyer. “By prioritising both the power of analytics and the sanctity of individual privacy, we are setting a new standard for ethical data utilisation, fostering industry collaboration, and enabling businesses to navigate the data landscape with confidence."
Partnering with AppsFlyer’s data clean room is the first of several new global partnerships Evorra will announce as it helps to bring the world of digital marketing, targeting, measurement, and optimisation into a more compliant future.
“Partnering with leading technologies like AppsFlyer, via a clean room approach, is fundamental to how brands and agencies will need to approach data collaboration moving forward,” added Aaron Ritoper, CEO and co-founder at Evorra. “Evorra is excited about the partnership and value it can bring to both our data partners and AppsFlyer’s DCR clients given the scale and scope of our respective client and data footprints. Most of all, the expanded data enrichment, insight, measurement, and performance outcomes from the partnership can occur in a secure and privacy-compliant technical and data framework, which is crucial.”
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