Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (9th May, 2024) a new strategic partnership with Consumable, a distinguished leader in digital audio. This collaboration merges Clinch's expertise in omnichannel ad serving and personalisation with Consumable’s global digital audio inventory, to deliver more opportunities for brands to seamlessly reach their audiences with relevant, personalised audio messaging.
Advertisers leveraging Clinch’s Flight Control platform can now scale their audio campaigns across Consumable’s 120+ million Comscore verified user global inventory of over 30,000 podcasts, 10,000 streaming radio channels, 100,000 mobile applications, while benefiting from centralised campaign management and automated workflows. The partnership also offers flexible media activation options via Consumable’s proprietary DSP, EASI or curated Private Marketplace Deals (PMPs) through DV360, Yahoo, Nexxen and more.
"Our innovative partnership with Consumable extends Clinch’s robust ad serving capabilities to unique audio out-of-home experiences, in locations where off-line conversions such as in-store purchases are likely to occur," said Charel MacIntosh, Head of Business Development & Strategic Partnerships at Clinch.
Consumable's Audio Everywhere™ Marketplace is a leading supplier of exclusive digital audio inventory with over $1B in annual supply and 120+ million Comscore verified unique users, growing every month. Further, they have a significant repository of multilingual inventory in support of audiences across North America, EMEA and APAC.
“We're excited to join forces with Clinch, bringing our strengths to create a more seamless process for connecting brands with their audiences with the utmost relevance," stated Mark Levin, Founder and CEO of Consumable. This partnership brings Consumable’s’ patent-pending and exclusive audio-first supply to Clinch’s advertising partners through a seamless integration with their Flight Control platform.”
To learn more about the partnership, or Clinch’s audio capabilities, contact info@clinch.co.