While programmatic adoption in Asia-Pacific has yet to reach the same level of maturity as other regions, this gap has enabled companies here to study and gain from the experience of their counterparts in Europe and US. In this industry byliner, Chris Packman, The Exchange Lab’s Southeast Asia client services director, outlines five common errors marketers in Asia should avoid when they embark on their programmatic journey.
Programmatic has been a hot topic in advertising over the past few years, both [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pinterest launches video ads in US and UK; Lotame unlocks data; AOP and The Media Trust partner; Cloud-based SaaS-platform for SourceKnowledge; Adelphic DSP brings behaviour-centric cross-channel solution; and OpenX simplifies header bidding.
Pinterest pushes video ads
Video ads first emerged on Pinterest last autumn. Now the virtual pinboard takes the next step and introduces promoted video ads – gif-like [...]
Tags Ad Exchangead fraudAd NetworkAd ServerAd SpendAd ViewabilityAdvertiserBehavioral TargetingBehavioural TargetingBig DataCross-ChannelCross-deviceDataData Management PlatformDemand Side PlatformDSPEuropefraudHeader BiddingMarketing TechnologymeasurementMobileMobile Ad NetworkProgrammaticRTB
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: IAB SG want marketers to look past cost-per-click; Dentsu reports 11.5% profit growth in APAC; Nine launches audience data products; GumGum adds AU publishers to visual ad platform; Amobee snags former Millennial Media MD; and Mindshare gets new APAC data & tech head.
IAB SG want marketers to look past cost-per-click
People-based marketing doesn’t just need to refer to marketing within the digital ecosystem – it has the ability to drive efficiencies across all marketing channels, while connecting the dots to drive real business outcomes and tie channels together. LUMA Partners provide insight into how people-based marketing is forcing change within the entire marketing ecosystem and how they are responding to these changes.
Digital advertising has long been used to reach large audiences at scale. In recent years, cookies have been utilised [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Teads raises £36.3m for Asia expansion; Amnet programmatically targets LinkedIn APAC audience; Majority of APAC consumers unhappy with digital experience; Japan toughest to engage with video ads; Unruly opens Singapore video lab; and Criteo hires APAC MD.
Teads raises £36.3m for Asia expansion
The outstream video platform says it has secured €43m (£36.3m) in new debt financing to [...]
Cars on the roads of Japan can potentially be used to drive advertising campaigns, enabling brands to push customised content to targeted audience groups.
Cloudian and Dentsu have been working on a pilot that uses visual recognition to identify vehicles based on their brand and model make. Using data analysis and artificial intelligence tools, the system then would be able to push custom ads – displayed on roadside billboards – to drivers [...]
It is the world’s fourth most populous country and third-largest mobile phone market; but, for all its opportunities, Indonesia will prove difficult for brands to manoeuvre if they do not first understand the country’s unique landscape. In this week’s industry byliner, Stephanie Conlon, Amobee’s Southeast sales and client services director, shares her insights and tips that advertisers should keep in mind before attempting to deploy a mobile ad campaign in Indonesia.
With over 249 million people, Indonesia offers a huge market [...]
Cookies can no longer measure results effectively or reach the right audience, and brands in Asia-Pacific need to work quickly to address this gap.
This is the message Nick Seckold, Asia-Pacific head of Atlas, is looking to drive across the region, while touting the Facebook platform as the ideal replacement for a measurement tool that he says is decades-old and long past its due date.
Seckold describes Atlas as a “people-based ad server” that offers measurement, enabling marketers to see what is [...]
Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide impartial insight and analysis of current trends, and provide predictions for the future of advertising and marketing technology. This feature focuses on chat apps.
In recent years, chat apps have gradually replaced text messages as a medium of instant communication. Easy to use, and often with extras such as video, audio or file sharing functionalities, chat apps are among the most [...]
Singapore Marketers Heavily Reliant On Print Ads; Machine Learning Can Improve Audience Targeting in Asia
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore marketers heavily reliant on print ads; Machine learning can improve audience targeting in Asia; Investment in customer experience yields higher revenue; Dentsu buys majority stake in AU performance marketing agency; Near launches mobile-first audience cloud; Always acquires MY brand activation firm; and IPONWEB appoints new Asia head.
Singapore marketers heavily reliant on print ads
Consumers in Singapore spend [...]