Targeting

  • A Duopoly Doesn’t Make for an Efficient Marketplace: Q&A with Dan Slivjanovski, RhythmOne

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  • £4.5m for PowerLinks; Weve Launches Location Verification Service

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  • The Future of Addressability Across Channels

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  • Can Mobile Movement Data Truly Drive Advertising Efficiency?

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  • The Changing Nature of Consumer Personas

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  • IP Geolocation Can Help Prevent Fraud: Q&A with Kate Owen, Digital Element

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  • Why Probabilistic Is the Key That Unlocks New Markets

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  • After Years of False Starts, True Native Offers Hope: Q&A with Kai Henniges, video intelligence

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  • APAC Marketers Must Differentiate in Programmatic Landscape

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  • Better Mobile Metrics Can Help APAC Brands Get Over Numbers Obsession

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