In today’s ExchangeWire news digest: OOH giant Clear Channel Outdoor announces its bringing its RADAR offering to Europe; Australian industry bodies AANA and Ad Standards combine; and the Evening Standard prepares for a restructure to focus on building its digital and mobile offerings.   Clear Channel Outdoor announces plans to bring smart digital billboards to Europe   The world’s second biggest out-of-home (OOH) advertising firm, Clear Channel Outdoor, has announced that it will bring its RADAR solution to Europe. The outdoor advertising giant will now [...]

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Times are changing for digital advertising – after a series of scandals and investigations, regulators and consumers are more conscious than ever of the power of personal data. Advertisers have already been gearing up to deal with impending changes to the industry’s infrastructure, with many looking into first-party data and other solutions to target audiences in a post-cookie world. But there is another element to this and other transformations, and that is the opportunity they grant the industry to instil [...]

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We may be just over halfway through it, but 2020 has already been a year of dramatic change for the advertising industry. The unexpected disruption of the Coronavirus crisis and anticipated, yet somewhat dreaded, changes to data regulation have meant that the industry has had to adapt. Nathan Barling (pictured below), global vice president of product marketing & head of evangelism at Salesforce Datorama, speaks to ExchangeWire about how implementing a Maturity Index (MI) can help marketers not simply adjust, [...]

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In today’s ExchangeWire news digest: India’s Ministry of Information Technology has banned a number of external apps after deeming them a threat to the country’s security; South China Morning Post announces the launch of its first-party data offering, SCMP Lighthouse; and the US ad market sees its third consecutive monthly decline.   India bans ‘threatening’ apps to protect state sovereignty   The Indian government is banning a number of apps in an effort to safeguard the country from what it perceives to be external [...]

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In today’s ExchangeWire news digest: rumours abound that Apple will announce its intention to close its IDFA offering at today’s Worldwide Developers Conference; YouTube reveals a new ad format to in a bid to stimulate more traffic to brands; and gaming brands see TV ad impressions continue to fall.   Apple’s Worldwide Developers Conference kicks off, with rumours rife around IDFA   Apple is hosting its Worldwide Developers Conference today (22nd June). The annual event, held virtually this year, serves as a platform for [...]

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In today’s ExchangeWire news digest: an analyst suggests that Apple should purchase DuckDuckGo to undercut Google; kids’ app developer HyperBeard is penalised for using persistent IDs on its users without consent; and a study finds that half of marketers see virtual events remaining in place post-COVID.   Apple should snap up DuckDuckGo to compete with Google, according to analyst   Apple should acquire privacy search engine DuckDuckGo to replace Google as its devices’ default search engine, suggests Toni Sacconaghi, an analyst at Bernstein. Sacconaghi’s [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: a bill aiming to ban the use of microtargeting on political advertisements has been introduced in the US; S4 Capital announces it’s acquisition of Digodat, which will merge with MightyHive; and India’s biggest brands are rumoured to be increasing their ad spend after the COVID hiatus. Democratic bill looks to prevent microtargeting in political ads A bill banning microtargeting in political advertisements has [...]

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Whilst businesses continue to battle against the COVID-19 onslaught, the need for greater addressability and transparency has become more prominent than ever. With concerns surrounding how advertisers use consumer data pre-dating the current crisis, how is the industry responding to the call for a healthier and more accountable ecosystem? We spoke to Erica Schmidt (pictured below), global CEO of Matterkind, about IPG’s newest division, and how it hopes to help transform the industry. How did Matterkind come about?    We acquired Acxiom in [...]

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In today’s ExchangeWire news digest: a new bill banning the use of microtargeting in political ad campaigns is introduced in the US; Pinterest sees success with a new feature that allows users to buy food through clickable ads; and Twitter Next APAC sees the appointment of two new heads.   Democratic bill looks to prevent microtargeting in political ads   A bill banning microtargeting in political advertisements has been introduced in the US. Submitted by the Representative of California, Anna Eshoo, the bill comes [...]

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In this exclusive article for ExchangeWire, Nickolas Rekeda (pictured below), CMO at MGID, explains how native advertising can offer brands the safety they’re looking for. Brand safety is a growing concern across APAC, but the solution may be simpler than you think. With brand safety incidents increasing 55% year-on-year across the region, and an even greater increase on mobile, inappropriate or unsafe digital ad placements are taking a real toll on consumer trust and brand perception. A recent IAS study reveals 86% [...]

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