In today’s ExchangeWire news digest: US state officials appear to be preparing to break up Google’s ad business; Facebook introduces labels to identify posts by state-owned media outlets; and TikTok emerges as a YouTube’s biggest rival for the 4 – 15 year old demographic.   US state governments takes steps towards breaking up Google’s ad monopoly   US state official who have been involved in the latest lawsuits to hit Google are reportedly looking to break up the search engine’s ad tech business. A [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: the Federal Court in Germany upholds a ruling to ban assumed consent for unnecessary cookies; Vice Australia announces significant job cuts and the closure of its Virtue agency as part of a company-wide cull; the US government announces that it will expand its digital services tax probe to more countries; and Google is hit with a fresh lawsuit over allegedly [...]

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In today’s ExchangeWire news digest: Google is hit with a $5b lawsuit for allegedly tracking users whilst in Incognito mode; Snapchat launches ecommerce platform Dynamic Product Ads; and Forrester projects that more than 50,000 jobs will be cut from US ad agencies by the end of 2021.   Google hit with $5b lawsuit over tracking users in Incognito mode   Google could face a fresh lawsuit after a proposed class action accusing the tech giant of tracking its users whilst in Incognito mode. Asserting [...]

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In today’s ExchangeWire news digest: Google Australia MD Mel Silva hits back at ‘inaccurate’ News revenue figures; the German Federal Court overrules laws allowing consent for non-functional cookies to be obtained through pre-ticked boxes; and digital media sees CPM fall by 16%.   Google Australia’s Mel Silva claps back at ‘inaccurate’ and ‘unfounded’ revenue figures   Google Australia’s managing director Mel Silva has refuted claims that the tech giant owes publishers AUD $1b (£542.9m) in revenue. Silva asserted that Google makes no more than [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: the US government declares it’s ready to file a lawsuit against Google for anti-competitive behaviour; publisher Conde Nast has launched a new data offering for its advertising partners; Instagram announces House of Instagram in an effort to boost advertising on the platform; and McDonald’s replaces Omnicom Group’s OMD with Publicis Groupe to handle its Mainland China media planning.   US government prepared [...]

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In today’s ExchangeWire news digest: the US government is reportedly gearing up to take Google to court over its monopolisation of the digital ad market; US TV groups prepare to see serious revenue losses during this quarter as companies continue to rein in ad spend; and analysts warn marketers to get ready for the end of the pandemic if they want to stay afloat.   US government prepared to take Google to court over anti-competitive behaviour Google could soon find itself in the [...]

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In today’s ExchangeWire news digest: Google reaches out to DSPs to begin testing its new Privacy Sandbox; Buzzfeed is axing its news operations in the UK and Australia; and Dentsu Aegis Network creates unified global creative agency Dentsumcgarrybowen.   Google begins trialling its post-cookie Privacy Sandbox Google is preparing to trial some of the features of its upcoming “Privacy Sandbox” offering. The sand box, which was revealed by the tech giant last August, will replace third-party cookies, which are set to disappear from [...]

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In today’s ExchangeWire news digest: Facebook risks losing its MRC accreditation over insufficient ad measurement; Australia’s IMAA teams up with TheNetworkOne to bring bolster its offering to independent media outlets; and Google’s Mel Silva responds to the compulsory revenue sharing code set to be enforced in Australia.   Facebook risks losing MRC accreditation as its ad metric is found wanting Facebook has been warned that it could have its advertising accreditation revoked after failing to provide an effective performance metric. The concerns came [...]

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In today’s ExchangeWire news digest: Google’s ad sales stabilise after experiencing a fall amid the Coronavirus pandemic; Omnicom announces that it expects the outbreak to have a dramatic impact on its performance for the rest of 2020; and Facebook announces its giving $2m to help fund news outlets in APAC.   Google ad sales stabilise after Coronavirus shock Ad sales on Google have stabilised this month after suffering a fall due to the Coronavirus crisis. The search engine had seen revenue from its [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: ExchangeWire receives comment on the latest IPA Bellwether Report from industry players; Australia forces Google and Facebook to share revenue with local advertisers; Shanghai’s MetaX and TCL FFalcon for CTV; Facebook invests $5.7b in India’s Reliance Jio; and the government of New Zealand announces a £5om cash injection for the country’s media industry. Industry players react to Q1 2020 IPA Bellwether [...]

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