Google’s Crackdown on Ads – Let’s Just Read Between the Lines Here
Google has been blocking ads it deems intrusive since mid-February. In this opinion piece for ExchangeWire, Oliver Gold (pictured below), UK managing director, YOC, looks at the new rules as they are now permanently enforced, investigates how they came about, and explains what the changes mean to advertisers and publishers. On 15 February 2018, Google began making changes to the web by eradicating ads it deems annoying or intrusive to users. It used an industry trade body known as the Coalition [...]
Vietnam May Turn to Mobile Ad Blockers As Awareness Climbs; Online Drives Car Ads in China
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Vietnam May Turn to Mobile Ad Blockers As Awareness Climbs; Online Drives Car Ads in China; Dentsu Acquires Polish Marketing Group; IAB AU Offers Guides on Ad Tech Buys; AppNexus Turns on Ads.txt & Streamlines Refunds on Invalid Traffic; Burson-Marsteller to Merge With Cohn & Wolfe; and Appier Links to Google Ad Platforms. Vietnam May Turn to [...]
China's BAT Amongst Five Platforms to Grab Ad Spend Growth; More AU Consumers Tuning into Radio
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China’s BAT amongst five platforms to grab ad spend growth; More AU consumers tuning into radio; Japan firm first to complete IAB audit verification programme; Dentsu opens new APAC HQ in Singapore; and Quantcast expands into APAC markets. China’s BAT Amongst 5 Platforms to Grab Ad Spend Growth China’s three biggest internet players (Baidu, Alibaba, and Tencent [BAT])are [...]
Now & Next: Header Bidding
Given the frequency of panel discussions and industry articles on the topic, you could be forgiven for thinking header bidding has just been tipped to be the next big thing in ad tech. However, the reality is that this is a term which has been around since 2014. This edition of ExchangeWire’s Now & Next dives into why header bidding was deemed necessary, if it is still relevant, and whether or not ad tech’s favourite buzzword has a future in [...]
Oath Eyes APAC As Growth Engine, Touting Transparency As Differentiator
Born out of the merger between AOL and Yahoo, Oath is now looking to reach two billion users by 2020 and betting on Asia-Pacific as a key growth engine. It also is touting its commitment to transparency as a market differentiator against competitors that have chosen to build walled gardens. In an interview with ExchangeWire, Tim Mahlman, Oath’s president of advertising and publisher strategy, discussed the importance of Asia-Pacific in driving the company’s further growth and why its pledge to [...]
APAC Marketers Must Differentiate in Programmatic Landscape
In a market democratised by programmatic, brands in Asia-Pacific must be able to stand above the crowd and not have a myopic view of the digital landscape. Programmatic had levelled the playing field and created a space in which even multibillion dollar brands competed with mom-and-pop stores. This meant that marketers would need to work harder to differentiate themselves, said Sanchit Sanga, Mindshare’s Asia-Pacific chief digital officer. “To win in this scenario, you’ll need to have much better data strategies in [...]
Shared Responsibility Needed to Make APAC Programmatic
All parties with a stake in the Asia-Pacific ad tech industry are responsible for ensuring programmatic delivers the value it promises and ad content quality must remain the focus for marketers. Together, this would ensure consumer experience is optimal and brands get the most returns on their ad dollar, said delegates at this year’s Mobile Marketing Association (MMA) Forum in Singapore. During a panel discussion about the region’s programmatic landscape, focus inevitably centred on brand safety and, hence, viewability. Panellists, though, [...]
It's Not Logical to Provide Walled Gardens with So Much Influence: Q&A with Roni Anavi-Fass, Inneractive
Following Inneractive’s recent launch of VAMP (Video Advertising Monetisation Platform), a tool to help mobile publishers compete with Google and Facebook, ExchangeWire speaks exclusively with Roni Anavi-Fass, VP product, Inneractive (a subsidiary of Fyber), to discuss why publishers need this new platform, the challenges they face with video monetisation, and how their future alongside the walled gardens will continue to shift. ExchangeWire: There are so many ad types and templates to compare across numerous publishers, causing buyers to resort to the [...]
Tech Giants Show No Sign of Slowing Down as Twitter, Alphabet & Amazon Post Earnings
Twitter, Amazon, and Alphabet have all beat analysts’ expectation, posting strong Q3 results. While both Amazon and Alphabet are looking to improve their foothold in Asia, Twitter has boosted its number of monthly average users (MAUs), and looks to be nearing its first profitable quarter. Growing number of MAUs could help Twitter make first profit After 11 years, Twitter looks like it might finally make a profit in Q4, on the back of better-than-expected earnings and a growing user base. The social networking [...]
Launch of Gold Standard Is a Positive Step, But More Still Needs Doing
In an effort to raise standards in digital advertising, and address key issues facing the industry, the IAB UK is launching the ‘IAB Gold Standard’ initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims: Reduce ad fraud by implementing the ads.txt initiative on all sites carrying ads Improve the digital advertising experience by adhering to LEAN principles, the Coalition for Better Advertising standards, and never using the 12 ‘bad’ ads Increase brand safety by [...]
