Launch of Gold Standard Is a Positive Step, But More Still Needs Doing
In an effort to raise standards in digital advertising, and address key issues facing the industry, the IAB UK is launching the ‘IAB Gold Standard’ initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims:Reduce ad fraud by implementing the ads.txt initiative on all sites carrying ads Improve the digital advertising experience by adhering to LEAN principles, the Coalition for Better Advertising standards, and never using the 12 ‘bad’ [...]
Judge, Jury & Executioner: Google's War Against Ad Blocking
In a bid to do its part for the future of publishing, and to create a better web for users, Google announced back in June some new tools for publishers, as well as a roll-out of a pseudo ad-blocking tool to stop ads showing on websites that are not compliant with the Better Ads Standards, an initiative developed by the Coalition for Better Ads. ExchangeWire delves into the details of this news and what it could do to the [...]
China Fuels In-App Ad Growth; Google Brings Store Metrics to Singapore
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China fuels in-app ad growth; Google brings store metrics to Singapore; GroupM integrates audience intelligence with Alibaba Uni Marketing; AU advertisers must observe new sex appeal rules; Newsfeeds drive China search ads; and Chimney APAC launches Features and restructures ad unit. China fuels in-app ad growth In-app ad spend accounts for 98% of mobile ads in China, where [...]
IPA Calls on Google & Facebook to Clean Up Video Measurement
This week the IPA issued a direct call to action to Google’s YouTube and Facebook to clean up safety, measurement, and viewability of online video on their platforms. ExchangeWire asks experts to weigh in on whether this was the right move that will force Google and Facebook to step in line. IPA director general Paul Bainsfair issued the letter to the digital duopoly, outlining three urgent action points required to ensure global standards in ad verification and video measurement. The IPA is requesting [...]
Google’s Search Downgrade Inspires Innovative Solutions
The one thing in the advertising industry that’s constant, is change. And companies like Google are always changing the rules on publishers, advertisers, and vendors, which automatically forces change across the industry. Writing exclusively for ExchangeWire, Gonzague de La Tournelle, COO, Madvertise, explains that while the mandates that Google impose may be frustrating, these changes can also lead to innovative solutions by the companies that need to abide by them. Google’s decision to downgrade the search ranking of mobile sites [...]
Google's Ad Revenue Reaches USD$23bn
Yesterday (24 July), Alphabet (NASDAQ: GOOG, GOOGL) announced financial results for the quarter ended June 30, 2017. Alphabet reported a 21% leap in quarterly revenue, a growth rate rarely seen among companies its size and one that suggests the big sales gains enjoyed recently by the other internet firms are not done yet. “With revenues of USD$26bn (£20bn), up 21% versus the second quarter of 2016, and 23% on a constant currency basis, we’re delivering strong growth with great underlying momentum, while continuing to [...]
The Metrics That Matter: App Marketing KPIs That Drive Quality Downloads
The recent update to Google’s Play Store algorithm, and new app marketing offerings and partnerships that Google announced at their annual flagship event, have renewed a spotlight on app marketing metrics. Writing for ExchangeWire, Shani Rosenfelder (pictured below), Head of Mobile Insights, AppsFlyer, explains why instead of just buying users, app marketers and developers must build and promote apps that users will love and continuously use – and they’ll be rewarded for their efforts. With a shift in how [...]
Brands Must Mind Search Nuances in APAC
Most established businesses are well aware that Asia is not a homogeneous region and comprises markets that each require a different approach and strategy to ensure success. The same applies for search campaigns, says Hannes Ben, Forward3D’s chief international officer, who urges the need for brands to recognise the key differences in markets such as China, Japan, and Korea. Ben helped set up the digital marketing agency’s Asia-Pacific division and multilingual search business, Locaria. In this industry byliner, he identifies [...]
Break Out of the Walled Garden
One of the most striking differences between the development of the desktop web and the mobile web is the insularity of the mobile web. Writing exclusively for ExchangeWire, Alex Moss, VP Sales, Europe, YouAppi, explains why, despite the convenience of the walled garden, your advertising performance depends on you broadening your horizons. Despite Google’s dominance of the desktop web, users still spend a relatively small percentage of their web browsing time on Google-owned websites. Compare that with the mobile web, and [...]
Incoming Earthquake? The Possible Implications of Google's Ad Blocker
The rumours about a built-in ad blocker for Chrome have travelled far and wide since The Wall Street Journal reported it three weeks ago, raising many questions about the future of the publishing, advertising, and ad-blocking worlds. Writing exclusively for ExchangeWire, Gal Glikman (pictured below), CEO, Uponit, outlines the reasons for Google’s contemplated move and the possible implications for the publishing ecosystem. We’ve all read the recent speculations that Google are planning to add a built-in ad [...]
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