In today’s ExchangeWire news digest: UK regulators block Microsoft’s USD$68.7bn (~£55.1bn) purchase of Activision Blizzard; the latest IAB report indicates steady growth in UK digital ad spend; and Alphabet reports lower advertising revenue in Q1 2023. CMA blocks Microsoft-Activison deal Tech giant [...]

MGID, the global advertising platform, has announced the integration of Google Web Stories, formerly known as AMP Stories, into its platform, becoming the first third-party partner to support Story Ads and provide publishers with direct access to this additional stream [...]

This week: the latest IPA Bellwether report shows modest growth for marketing budgets, Google announces plans to use generative AI in its ad campaigns... The IPA Bellwether Report for Q1 23 hit the headlines this week. The mood remains cautious, but [...]

In today's ExchangeWire news digest: Google plans to integrate generative AI into its ad campaigns; China's Changxin Memory contemplates and domestic IPO; and investors begin to show interest in grocery start-up Instacart. Google plans to integrate generative AI into ad campaigns Google [...]

In today's ExchangeWire news digest: Apple introduces a savings account to expand its financial offerings; Samsung considers switching its smartphones from Google to Bing; and Meta softens its approach to advertisers to enhance ads on Reels. Apple bolsters financial offerings with [...]

In today's ExchangeWire news digest: Google fined in South Korea for stifling rival app store; Elon Musk merges Twitter with X Corp on the road towards creating an "everything app"; and Masayoshi Son reportedly prepares to sign off on a [...]

As the competition for sports streaming rights heats up, ExchangeWire’s Mat Broughton takes a look at what moves the major players are making, and which companies are still warming up. In part one, we take a look at the biggest spenders, [...]

In today's ExchangeWire news digest: Italy temporarily blocks ChatGPT over privacy concerns; Google is hit with a multibillion pound advertising lawsuit in the UK; and Hong Kong sees its crypto ambitions bolstered by tightening restrictions in the US. Italy temporarily bans [...]

This week: TikTok banned from UK ministers' devices, promises new measures to protect user data... Another testing week for TikTok began with the UK becoming the latest government to ban the platform from work devices (sorry, Nadine). Undeterred, the platform pled its case [...]

The MadTech Sketch is back, and this time Ciarán O’Kane has turned his attention to Google’s Performance Max. The use of “AI” in digital ad buying has moved up a few gears of late. Google is leading the charge with its [...]