In today’s ExchangeWire news digest: Google begins FLoC testing; IAB releases buy-side tech specs for comment; and GroundTruth acquires Addy. Google begins FLoC testing Google has announced that its third-party cookie alternative for the Chrome browser, Federated Learning of Cohorts (FLoC), has been released for initial testing in American and APAC markets, namely Australia; Brazil; Canada; India; Indonesia; Japan; Mexico; New Zealand; Philippines; and the USA. The limited roll-out comes after Google engineer Michael Kleber disclosed that FLoC would not be made [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Coupang, “the Amazon of South Korea”, go public in the US; Microsoft are reportedly contemplating buying Discord for USD $10bn; Google postpone testing FLoC in Europe over fears that the solution breaches GDPR; and Roku launch their own advertising brand studio. South Korean ecommerce giant Coupang files IPO Coupang, the ecommerce company dubbed “the Amazon of South Korea”, have made their debut on [...]

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In today’s ExchangeWire news digest: Google announce they will postpone plans to test their FLoC solution in Europe after concerns emerge that it breaches EU data laws; TikTok parent-company ByteDance acquire Moonton Technology to bolster their Nuverse gaming unit; and video impressions grow in the US thanks to increased investment in programmatic and CTV advertising.   Google hold off from testing FLoC in Europe due to regulatory fears Google have announced that they will not make their FLoC (Federated Learning of Cohorts) targeting [...]

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In today’s ExchangeWire news digest: a group of 15 US attorneys general have updated their antitrust lawsuit against Google to extend their claims to the Privacy Sandbox; ByteDance expands to Singapore as Chinese companies move to the “neutral city” to meliorate global regulators’ privacy concerns; and UK consumer spend on at-home entertainment spend reaches a record high in 2020.   US antitrust suit targets Chrome’s Privacy Sandbox Antitrust regulators in the US are taking Google to court over their plans to replace third-party [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: North Dakota proposes a law that could force app store operators to permit alternative payment systems; global mobile tech company Digital Turbine acquires AdColony for USD $400m; Virginia passes the Consumer Data Protection Act, making it the second US state to implement such legislation; and Google announce that they will ban alternative unique identifiers on their Chrome browser along with [...]

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In today’s ExchangeWire news digest: Google announce they will not support alternative IDs on Chrome once third-party cookies are terminated; Twitter publish their long-term goals, which include “at least” doubling their revenue by 2023; and Walmart add three new partners to their Walmart Connect platform.   Google to permanently remove identifiers from Chrome Google are saying goodbye to identifiers. The tech giant have announced that they will not “build alternate identifiers to track individuals” who use Chrome or any other Google products to [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: digital video advertising blooms in Australia; the Canadian government announces plans to introduce a news media remuneration law; Facebook restores news sharing in Australia; and Alphabet are reportedly in talks to bring Google News back to Spain.   Digital video advertising investment surges 41% in Australia Investment in digital video advertising surged 41% in Australia during Q4 2020, reaching AUD $642.7m (£361.2m) by [...]

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In today’s ExchangeWire news digest: Google-parent company Alphabet are reportedly in talks to with Spanish publishers to bring Google News back to the country; the head of the CMA says that Facebook and Google hold too much control over the UK’s online advertising market; and Discovery sees revenues flatline, whilst streaming service Discovery+ achieves strong growth.   Alphabet in talks to bring Google News back to Spain Alphabet Inc., the parent-company of leading search and digital advertising firm Google, are reportedly making moves [...]

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In today’s ExchangeWire news digest: digital video advertising experiences significant growth in Australia; Google’s apps are frustrated by a lack of updates as the firm continues to hold out against Apple’s “nutrition labels” initiative; and Australian media outlets see traffic plummet in the wake of Facebook’s decision to cut off news sharing.   Digital video advertising investment surges 41% in Australia Investment in digital video advertising surged 41% in Australia during Q4 2020, reaching AUD $642.7m (£361.2m) by the year’s end. The results, [...]

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In today’s ExchangeWire news digest: the Biden administration has halted legal action that sought to ban TikTok and WeChat from the US; Twitter reports record revenue for Q4 2020, but remains wary that user growth is beginning to slow; and Google responds to the Australian senate’s endorsement of the News Media Bargaining Code.   US government puts TikTok and WeChat bans on hold US president Joe Biden has suspended legal action against short-form video platform TikTok and instant-messaging app WeChat. The action, instigated [...]

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